What does a Channel-Manager do?

Channel managers train channel partners and their staff, oversee account profiles, and monitor competitor activity. They perform these tasks while fostering communication with resellers and creating plans for growing market share. As part of the management team, they communicate channel activities and develop and maintain sales channels. They work with resellers, deliver presentations, manage accounts, monitor competition, and work to increase their company's market share.

Channel managers are responsible for creating and sustaining new sales and contrasting ends by establishing and keeping a good working rapport with resellers and various departments and dealing with channel programs. They communicate well with clients about products and offered services and possess knowledge in providing demonstrations. They work with promotion teams to increase sales through events and other activities and expand relationships with existing customers and clients. Channel managers need a minimum bachelor's degree in business or sales management.

What responsibilities are common for Channel-Manager jobs?
  • Develop, communicate, implement and manage a channel marketing strategy for the assigned channel type.
  • Hire, manage and mentor a team of direct reports.
  • Work with others ensure that marketing activities are in support of sales plans.
  • Keep a pulse on channel partner trends and drive marketing excellence across the organization.
  • Measure and report on the effectiveness of sales enablement investments.
  • Responsible for driving strategy and growth within assigned target customer base.
  • Develop proposals, business cases and ROI model for and with partners.
  • Serve as a highly visible internal evangelist to the marketing, sales and transformation organization.
  • Create and maintain channel segmentation and key persona analysis for each segment.
  • Organize and execute campaigns through internal resources and external vendors.
  • Track and optimize the performance of new and existing partnerships.
  • Set the strategic and tactical direction for channel marketing activities that generate revenue in region.
  • Maintain accurate tracking mechanisms and analysis, action plans for management insight.
  • Ability to document, plan, market, and execute programs using quarterly review templates.
  • Monitor and controls employee performance to ensure proper work techniques, quality products, and compliance with company policies.
What are the typical qualifications for Channel-Manager jobs?
  • Bachelor's Degree or higher in business, computer science, or a technical field.
  • Exhibit strong leadership, problem solving, and time management capabilities.
  • Comfortable working in a cloud-based environment.
  • Experienced managing multiple sales channels.
Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Channel-Manager Salaries

Average Base Pay

$105,500 /yr
Same as national average
Not including cash compensation
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Median: $106K
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Glassdoor Estimated Salary

Channel-Manager Career Path

Learn how to become a Channel-Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.


Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Channel-Manager Insights

Read what Channel-Manager professionals have to say about their job experiences and view top companies for this career.
Senior Channel Manager
14 Jun 2021

“I joined just before the second lockdown kicked in and the virtual onboarding process was super seamless and well organised.”

Metropolitan Bank and TrustMetropolitan Bank and Trust
Channel Manager
4 Feb 2022

“Has competitive salary and you get the chance to work with the best of the best.”

Newell BrandsNewell Brands
Assistant Channel Marketing Manager
24 Sept 2020

“You get many opportunities to work outside your given role and expand upon your knowledge base and experience.”

Cloud Harmonics
Channel Manager
23 Mar 2022

“Prove your worth and you’ll get to work autonomously and your ideas and insight are always welcomed here.”

Veritas TechnologiesVeritas Technologies
Regional Channel Director
8 Sept 2022

“I love that it gives the Career Prospects and lets you work on your Individual Development.”

SCM - Executive
25 Sept 2022

“Good good good good good”

Samsung ElectronicsSamsung Electronics
Channel Marketing Manager
22 Jun 2021

“great opportunities to learn and progress your career”

Channel Executive
16 May 2021

“Career development training and excercise”

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Channel-Manager Interviews

Frequently asked questions about the role and responsibilities of a Channel-Manager

The most similar professions to Channel-Manager are:
  • Digital Marketing Manager
  • Marketing Manager
  • Sales and Marketing Manager
  • Market Analyst

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Digital Marketing Manager
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Marketing Manager
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Sales and Marketing Manager
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Channel-Manager jobs