What does a Community Manager do?
Community managers help build, grow and manage online communities for companies or brands. They use analytics tools and monitor social media outlets, online forums, or blogs. A community manager looks to identify what is being said about the company or the brand they are working for, and they engage with customers or fans using outlets including social media or live events to help increase awareness and brand loyalty.
Community managers set and implement social media or communication campaigns to align with a company's marketing strategies; they are responsible for providing engaging text, image, and video content for a company's social media accounts and for responding to comments and customer queries in a polite, efficient and timely manner. Community managers also organize and participate in special events that build the brand's community and boost its awareness. Community managers are also current with digital technology trends. Community managers need a bachelor’s degree in related fields, including communications or marketing, with an emphasis on social media management, sales, and marketing.
Community Manager Salaries
Average Base Pay
Community Manager Career Path
Learn how to become a Community Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Community Manager Insights
“Really strong group of fun and intelligent colleagues who I really enjoy coming to work with on a daily basis.”
“Steadfast is amazing and I constantly brag to friends and family about how much I love my job!”
“I am excited for my career path with Lantower and my continued success with such a great company!!”
“Harps on internal promotion but many I know seem to get overlooked and they are great employees.”
“Benefit package is amazing and you will look forward to going to work each day.”
“LMC has done a great job of recruiting and retaining some of the best talent in the industry.”
“Watching opportunities go untaken and talent go fallow isn't pleasant even if your own career is growing.”
“If you have a child/family good luck hope you get a great supervisor because if not they could careless.”
Community Manager Interviews
Community Manager jobs
Frequently asked questions about the role and responsibilities of a community manager
When working as a community manager, the most common skills you will need to perform your job and for career success are Public Speaking, Team Work, Writing, Written Communication and CPR First Aid.
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The most common qualifications to become a community manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.