What does a General Manager do?

A General Manager leads a geographically dispersed team in an assigned Region. The Region includes 5-7 stores under your purview need to be overseen with a customer centric leadership style. You are responsible for hiring, training and mentoring the Store Managers and developing a succession plan for each store. Your main responsibility is to have a strategic plan that address store profitability through customer loyalty and staff retention.

The ideal candidate has a bachelor's degree in business administration or related field, with 3-5 years of management experience in a retail environment and 5-8 years of experience in a department store or retail establishment. Previous P&L and multi site management experience are essential. You need have a valid driver's license with a clean driving record for the past 24 months and pass a background check before an offer can be made.

  • Expected to achieve quarterly benchmarks on P&L
  • Prepare a strategic plan for your assigned Region
  • Responsible for hiring, mentoring & training Store Managers
  • Develop Succession plan for each Store in your assigned Region
  • Overall security plan for each Store in your assigned Region
  • Oversee safety & training plan for each Store in your assigned Region
  • Ensure all stores in your assigned Region are following labor & wage laws
  • Offer training & development opportunities
  • 3-5 years of management experience in a retail environment
  • 5-8 years of experience in a department store or retail establishment
  • Ability to pass a background check
  • A valid Driver's license with clean driving record for 24 months
  • Must have P&L experience
  • Experience working in a union environment, preferred
  • Must have multi-site management
  • Experience in strategic planning
  • Have reliable transportation to visit each store
EducationAssociate's Degree
Work/Life Balance
3.2 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience2-4 years

General Manager Salaries

Average Base Pay

$9,000 /month
Same as national average
Not including cash compensation
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Median: $9K
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Glassdoor Estimated Salary

General Manager Career Path

Learn how to become a General Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

General Manager
General Manager III
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General Manager IV
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General Manager Insights

Read what General Manager professionals have to say about their job experiences and view top companies for this career.
General Manager
24 Mar 2021

“Great starting pay and great quality of life once your store gets up and going.”

American AirlinesAmerican Airlines
General Job Searching
28 Oct 2020

“You truly get to see the world and work with the most fun and personable people.”

Fig & Olive RestaurantFig & Olive Restaurant
Assistant General Manager
16 Mar 2021

“employee which is fine but know you’re Management team well and send the best person to deal with HR issues”

General Manager
9 Mar 2021

“Not much cons can be side love my job and the people I work with.”

America's Best Contacts & EyeglassesAmerica's Best Contacts & Eyeglasses
General Manager
20 Dec 2020

“So far so good...it’s been great so far and I love it!!!”

Hawkeye HotelsHawkeye Hotels
General Manager
19 Nov 2020

“For the most part my direct supervisors have all been very responsive and I enjoyed working for them.”

General Manager
20 Dec 2021

“You get to work with experienced people and get good exposure and guidance work wise.”

Texas De BrazilTexas De Brazil
General Manager
10 Dec 2021

“Excellent team within the restaurant and you get to travel if you want to travel around helping others locations.”

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General Manager Interviews

Related Careers

25% skills overlap
Regional Manager
13% skills overlap
Area Manager
13% skills overlap
District Manager
No skills overlap

General Manager jobs

Frequently asked questions about the role and responsibilities of a general manager

When working as a general manager, the most common skills you will need to perform your job and for career success are Microsoft Office Suite, MS Office, Outlook, POS Systems and Operational Excellence.

The most similar professions to general manager are:
  • Manager
  • Regional Manager
  • Area Manager
  • District Manager

The most common qualifications to become a general manager is a minimum of a Associate's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.