How to Become a Senior ECommerce Manager?

Are you thinking of becoming a Senior ECommerce Manager or already started your career and planning the next step? Learn how to become a Senior ECommerce Manager, what skills you need to succeed, how to advance your career and get promoted, and what levels of pay to expect at each step on your career path. Explore new Senior ECommerce Manager job openings and options for career transitions into related roles.
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Steps to Become an Ecommerce Manager

Ecommerce managers formulate strategies for online shops and digital platforms. While a quality education is necessary, ecommerce managers possess skills that you can't learn in the classroom. Successful ecommerce managers excel at communication, teamwork, and creative problem-solving. Remember, customer tastes are constantly changing, so ecommerce managers must adapt when developing marketing strategies, and they typically face tight deadlines. If you don't mind putting in extra work and you love learning about marketing technology, you're ready to take the following steps:

Pursue a degree relevant to ecommerce management.

Employers typically expect ecommerce manager candidates to have a bachelor's degree in business, marketing, or another related field. Make sure your course load includes technical classes, such as web design and web development. These courses will broaden your understanding of building user-friendly platforms. Data management, online communication, and search engine optimization are other skills employers look for in an ecommerce manager.

While your employer might not require you to have a master's degree, earning one can make you stand out among potential hires. Plus, earning a master's degree in business or marketing can put you on the path to more senior roles, including board-level marketing director or ecommerce director.


Apply for an ecommerce internship.

As you complete your bachelor's degree or enter a graduate program, you should consider applying for ecommerce internships. Ecommerce interns typically execute website updates, assist with streamlining workflow, and help senior ecommerce team members develop social media marketing campaigns. Completing an ecommerce internship will give you much-needed practical experience and a chance to build your professional network. Plus, an internship can often turn into a permanent position. Even if it doesn't, an internship is an excellent addition to your resume.


Apply for an entry-level ecommerce position.

After earning your degree and gaining experience as an intern, it's time to apply for an entry-level ecommerce position. Companies typically employ ecommerce specialists as clerks, analysts, or assistants before promoting them to ecommerce managers. These positions allow you to familiarize yourself with the company's website and brand development processes. Working as an ecommerce team member will give you the insight you need to manage your own team later on in your career.


Earn relevant ecommerce certifications.

ecommerce technology and technique are constantly evolving, and employers appreciate an ecommerce specialist who stays up-to-date with marketing strategies. Earning a certification in search engine optimization or marketing software systems proves to your employer that you understand best practices and you know how to implement them. You'll also stand out among other team members when an ecommerce manager position opens up.


Apply for ecommerce manager jobs.

Applying for ecommerce manager jobs at other companies might be necessary if your current workplace isn't allowing you to advance your career. The average salary for an ecommerce manager is $70,000 a year, while a senior ecommerce manager can make up to $100,000 a year. It makes sense to seek out other opportunities, not only for promotions and salary increases but also to keep expanding your skill set.

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Related careers in the Product & Project Management Industry

Interested in other Product & Project Management careers? Below are occupations that have high affinity with Senior ECommerce Manager skills. Discover some of the most common Senior ECommerce Manager career transitions, along with skills overlap.

Technical Project Manager
0% skills overlap
17% transitioned to Technical Project Manager