What does a Lead Brand Manager do?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns
  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • 3-5 years of experience in brand management, brand marketing, or marketing management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Strong communication skills
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
EducationGraduate Degree
Work/Life Balance
3.6 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Lead Brand Manager Salaries

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Lead Brand Manager Career Path

Learn how to become a Lead Brand Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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Lead Brand Manager Insights

Read what Lead Brand Manager professionals have to say about their job experiences and view top companies for this career.
Digit 9.0
Senior Brand Manager
18 Jul 2019

“Digit 9.0 is truly innovative and their client servicing is definitely one of the best in the industry!”

General MillsGeneral Mills
Senior Brand Manager
28 Apr 2021

“people are really great and pleasant to work with”

Onyx BrandsOnyx Brands
Brand Manager
11 Sep 2021

“The best thing about my work is the great team I work with – I have seen them make super efforts in tricky situations.”

Rhoddy DesignRhoddy Design
Brand Associate
7 Aug 2019

“This is an innovative and fun place to work.”

Living SpacesLiving Spaces
Brand Manager
29 Jun 2019

“Creative and professional opportunities for any career.”

Procter & GambleProcter & Gamble
Assistant Brand Manager
29 May 2021

“Absolutely terrible and ineffective boss.”

American Eagle OutfittersAmerican Eagle Outfitters
Brand Associate
10 Sep 2020

“Everyone is fun and very nice.”

Mundipharma InternationalMundipharma International
Brand Manager
4 Feb 2021

“Good Compensation and Benifits.”

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Lead Brand Manager Interviews

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