What does a Market Research do?

Market researchers gather, analyze, and interpret data that is used for marketing purposes. Their work commonly involves compiling and analyzing both qualitative information and quantitative data. They collect input and feedback from customers or specific target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They scrutinize data, summarize findings, and use this information to guide marketing strategy. They often work in collaboration with a cross-functional team that may include sales and communications.

Market researchers typically have a bachelor’s degree in marketing or a related business field, and commonly have a background in marketing, surveys, or market research. These roles require strong analytical skills, including extensive data analysis capabilities. Market researchers must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.

Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Market Research Salaries

Average Base Pay

$4,070 /month
Same as national average
Not including cash compensation
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Median: $4K
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Glassdoor Estimated Salary

Market Research Career Path

Learn how to become a Market Research, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Market Research

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Market Research Insights

Read what Market Research professionals have to say about their job experiences and view top companies for this career.
Market Research Analyst
14 Jan 2022

“Everyone is nice and you get to work with a team that actually cares about your career growth”

Spero TherapeuticsSpero Therapeutics
Director Market Access
7 Dec 2021

“It is an amazing place to work and I truly feel fortunate to be here.”

SchoolsFirst Federal Credit UnionSchoolsFirst Federal Credit Union
Market Research Analyst
5 Feb 2023

“This is the best place to work if you do care about people and you enjoy helping them.”

Golden SpiralGolden Spiral
Content Marketer
26 Feb 2021

“I learned a lot here and it was a great place to be early on in my career.”

Vectone MobileVectone Mobile
Former Market Research Analyst
24 Jan 2021

“Salary only is good other than that nothing is good and you will not even get 2 months salary fully because you will be fired.”

BNP Paribas Securities ServicesBNP Paribas Securities Services
Tax Market Specialist
4 Jul 2021

“If you re lucky you will find a good life balance depending on the team you will be allocated”

Market Research Analyst
11 Mar 2021

“I did not find any Cons in fact this is the best place to work at”

Market Research Interviewer
14 May 2022

“I am now getting harassed when taking my 15 minute break during five hour shifts.”

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Market Research Interviews

Frequently asked questions about the role and responsibilities of a Market Research

The most similar professions to Market Research are:
  • Digital Marketing Manager
  • Marketing Coordinator
  • Market Analyst
  • Marketing Manager

Related Careers

Digital Marketing Manager
No skills overlap
Marketing Coordinator
No skills overlap
Market Analyst
No skills overlap
Marketing Manager
No skills overlap

Market Research jobs