What does a Market Analyst do?
A market analyst is responsible for studying market conditions to assess the potential sales of products and services. The successful market analyst will be able to analyze qualitative data, trends, strategies, and competition aiming at increasing competitiveness. The goal of a market analyst is to assist companies to determine what products are in demand, who will purchase the products and the price they are willing to pay. The majority of market analysts are employed by marketing agencies varying in size within different companies and industries.
A Bachelor's degree in Marketing or Statistics along with demonstrable experience is required for market analyst positions. Successful marketing analysts possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.
Average Years of Experience
Common Skill Sets