What does a Product Line Manager do?

Product line managers maintain a portfolio of all the products and product lines built by the company as they create, track, and monitor all the products within all its existing product lines. They provide product and market intelligence to companies with a clear objective of increasing market share. They define the product, pricing, positioning, and promotion strategies, and provide competitive analysis, including analyzing data, market trends, identifying market opportunities, advising on pricing and promotional decisions, alongside recommendations and guidance.

Product line managers act as customer advocates and customer voices and fully understand the aspects of a customer’s business and capture and articulate any relevant market problems to translate them into market requirements for product management. They monitor the creation and development of new products, perform ongoing market research while tracking customer satisfaction, and participate in the product decision-making process and measurement of product success. Product line managers need a bachelor's degree in business, marketing, or related fields.

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EducationBachelor's Degree
Work/Life Balance
3.5 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience5-7 years

Product Line Manager Salaries

Average Base Pay

$130,700 /yr
Same as national average
Not including cash compensation
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Not enough salaries reported to show distribution
$131K
Median: $131K
$131K
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Glassdoor Estimated Salary

Product Line Manager Career Path

Learn how to become a Product Line Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L1
Product Line Manager
$130,700/yr
L2
See Career Path

Product Line Manager Insights

Read what Product Line Manager professionals have to say about their job experiences and view top companies for this career.
Juniper NetworksJuniper Networks
Product Line Manager
18 Sep 2021

“4. compensation is fair and even better than average (in my case)”

JELD-WENJELD-WEN
Product Line Manager
21 Jan 2021

“Great people to work with”

Lockheed MartinLockheed Martin
First Line Manager
11 Sep 2020

“Good opportunities to change career paths based on interests”

ElectroluxElectrolux
Head of Product Line
29 Sep 2021

“Good work life balance overall”

NovotechNovotech
Line Manager
18 Feb 2021

“Great opportunities to grow your career”

WebhelpWebhelp
First Line Manager
12 Jul 2020

“Good Colleagues to work with”

MothercareMothercare
Corporate Service Product Line Manager
22 Jan 2020

“Really Good people work there”

Ronny André e Advogados Associados
Line Manager
11 Sep 2020

“Employee are great to work with”

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Product Line Manager Interviews

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Product Line Manager jobs