What does a Product Marketing Manager do?

Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. They develop and execute marketing campaigns and promotional initiatives. They play a central role in establishing the brand vision and approving content and messaging. They lead a team of marketing specialists, content developers, and other staff. Their work often involves conducting market research and studying competitor campaigns. They establish metrics for evaluating campaign performance and perform data analysis to monitor ongoing initiatives.

Product marketing managers typically have at least a bachelor’s degree in marketing, and a background in marketing or communications. They should have experience developing and supervising marketing campaigns. These roles require strong leadership and project management skills. Proficiency with Google Analytics and similar tools is helpful.

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EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Product Marketing Manager Salaries

Average Base Pay

$6,665 /month
Same as national average
Not including cash compensation
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Median: $7K
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Glassdoor Estimated Salary

Product Marketing Manager Career Path

Learn how to become a Product Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Product Marketing Manager
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Product Marketing Manager Insights

Read what Product Marketing Manager professionals have to say about their job experiences and view top companies for this career.
Product Marketing Manager
23 Jan 2020

“Our team was periodically recognized as doing excellent work and our skills were absolutely unique in the company.”

Senior Product Marketing Manager
29 Jul 2021

“out because there is no career path or anyone to help you get to the next level.”

Product Marketing Manager
17 May 2020

“good colleagues and friends to work with..”

Product Marketing Manager
13 Aug 2019

“Amazing people and team to work with.”

Immersion CorporationImmersion Corporation
Product Marketing Manager
6 Jul 2021

“Good work and life balance”

Samsung ElectronicsSamsung Electronics
Assistant Product Marketing Manager
13 Nov 2020

“Good team and career path”

TPx CommunicationsTPx Communications
Product Marketing Manager
20 Jun 2019

“Good learning and development program”

Product Marketing Manager
24 Nov 2019

“Truly love the people I work with Dash by far the best job I’ve had in my career.”

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Product Marketing Manager Interviews

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