What does a Regional Sales Manager do?

The Regional Sales Manager is responsible for overseeing the daily and long-term operations of a company's stores across a geographic region. As a Regional Sales Manager you will often be responsible for setting and adjusting sales goals based on deep knowledge of individual store selling patterns. Additionally you will be responsible for overseeing the training of managers, and assistant managers in the region s/he is responsible for.

Being a Regional Sales Manager typically does not require a college degree although knowledge of business, customer service, and previous retail experience are essential. Often a Regional Sales Manager is promoted within a company from a managerial position in one store or as an assistant regional manager to ensure that the person has an exemplary knowledge of the company culture, regulations and requirements.

  • Provide support to individual stores; managers; and teams
  • Determine long and short term sales goals
  • Oversee product and supply ordering and shipment in accordance with regional needs
  • Mentor managers and assistant managers
  • Plan and execute training among staff members and management
  • Oversee sales and special promotions
  • Provide leadership on hiring and employee retention
  • Resolve customer complaints and service issues
  • Five + years of sales experience
  • Three + years in a managerial role
  • Strong communications skills
  • Knowledge of Microsoft Office specifically Powerpoint and Excel
  • Excellent analytical skills and comfort with math
  • Creative problem-solving skills
  • Ability to multitask
  • Excellent customer service
  • Ability to work well in teams
EducationBachelor's Degree
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.7 ★
Avg. Experience5-7 years

Regional Sales Manager Salaries

Average Base Pay

$7,000 /month
Same as national average
Not including cash compensation
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Median: $7K
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Glassdoor Estimated Salary

Regional Sales Manager Career Path

Learn how to become a Regional Sales Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Regional Sales Manager
Leader of Sales
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Regional Sales Manager Insights

Read what Regional Sales Manager professionals have to say about their job experiences and view top companies for this career.
Regional Sales Manager
6 Sep 2021

“Employsure employees are the best in the world; everyone is humble but ambitious at the same time.”

Regional Sales Manager
30 Apr 2021

“Good company to start career with and develop skills which you can carry to your next opportunity.”

Regional Sales Manager
28 Jul 2021

“Training is second to none and it’s the additional personal touches that really make you feel welcome.”

Regional Vice President Sales
29 Jul 2019

“I am also impressed with the opportunities available to me and excited to explore career opportunities beyond my current role.”

ACV AuctionsACV Auctions
Regional Director of Sales
24 May 2020

“+ Has the best Leadership Team I've been a part of in my 27 year Automotive Career”

Launch LeadsLaunch Leads
Regional Sales Manager
17 Mar 2020

“Scott the new owner hired me to ensure the skill development of current SDR's was purposeful based on a competency”

Regional Sales Director
15 Jan 2020

“The culture is such that people are empowered to do what it takes to get the job done.”

Mersino DewateringMersino Dewatering
Regional Sales Manager
25 Mar 2020

“The support I am provided while working remotely really shows the teamwork of this organization.”

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Regional Sales Manager Interviews

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