What does a Visual Merchandiser do?
A visual merchandiser works in retail sales and develops creative visual concepts to build attractive store displays. A visual merchandiser uses creativity and combines the brand's goals with the customer's desires. They encourage potential customers to enter stores and purchase merchandise. Additionally, a visual merchandiser will create floor plans for retail space and situates displays in an ideal position to encourage sales. They use marketing strategy and a creative approach to sales in order to promote the company's image visually.
A high school diploma or equivalent degree is necessary to become a visual merchandiser. Many employers prefer advanced degrees in fashion, graphic design or a business-related field. Training within the company is generally required in order to fully understand the brand's image and message to be marketed. Individuals with experience in marketing strategy and a keen eye for design tend to excel in the position of visual merchandiser.
Visual Merchandiser Salaries
Average Base Pay
Visual Merchandiser Career Path
Learn how to become a Visual Merchandiser, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Visual Merchandiser Insights
“My interactions with every team member are always positive and I love working with everyone at Buff.”
“Pay was good to start but make sure you ask about the tiers and how fast you get there.”
“Management would constantly questioning my ability to do my job the way it should be done aka micromanaging.”
“Recruitment & promotion: don’t expect any career progression because you are not getting it – they always hire and promote friends and family members.”
“4 schedule which is nearly unheard of in retail and I really enjoyed the team and felt we worked together seamlessly.”
“Spent most of my career with the company and really became a great leader who helped develop the talents of others.”
“Benefits are really good and some of the people you work with are amazing”
“Very rewarding and great schedule”
Visual Merchandiser Interviews
Visual Merchandiser jobs
Frequently asked questions about the role and responsibilities of a visual merchandiser
- Merchandise Manager
- Merchandise Planner
- Visual Manager