What does a Visual Merchandiser do?

A visual merchandiser works in retail sales and develops creative visual concepts to build attractive store displays. A visual merchandiser uses creativity and combines the brand's goals with the customer's desires. They encourage potential customers to enter stores and purchase merchandise. Additionally, a visual merchandiser will create floor plans for retail space and situates displays in an ideal position to encourage sales. They use marketing strategy and a creative approach to sales in order to promote the company's image visually.

A high school diploma or equivalent degree is necessary to become a visual merchandiser. Many employers prefer advanced degrees in fashion, graphic design or a business-related field. Training within the company is generally required in order to fully understand the brand's image and message to be marketed. Individuals with experience in marketing strategy and a keen eye for design tend to excel in the position of visual merchandiser.

What responsibilities are common for Visual Merchandiser jobs?
  • Research current industry trends and remain on the cutting edge of visual design and merchandising
  • Participate in meetings with other departments within the store to determine areas to be addressed and improved upon
  • Account for the company's message and vision and creative incorporate them into visual design
  • Create attractive concepts to be used in-store signage and on social media platforms
  • Prepare visual guides instructing retail branches throughout the country how to appropriately build out and design visual merchandising areas of the store
  • Communicate with marketing team to establish strategies and design concepts for seasonal product launches and displays
  • Monitor and account for the time and manpower required to build and stock store displays and communicate this information with management
  • Design marketing strategies to announce promotions, sales and coming special events within the store
What are the typical qualifications for Visual Merchandiser jobs?
  • High school diploma is required, an advanced degree in business, marketing or related field preferred
  • Detailed knowledge of the product and industry preferred
  • Ability to work diligently with little supervision
  • Confident in creating and communicating concepts in business meetings and to supervisors
  • Excellent communication and interpersonal skills are essential
  • Excited and energetic in designing new ways to reach customers
  • Ability to thrive in a fast-paced and creative environment
  • Experience researching and determining industry and marketing trends
  • Adherence to the brand's goals, philosophy and policy regarding marketing and sales strategies
Education--
Work/Life Balance
3.2 ★
Salary Range--
Career Opportunity
3.2 ★
Avg. Experience0-1 Year

Visual Merchandiser Salaries

Average Base Pay

$2,650 /month
Same as national average
Not including cash compensation
See More Insights
$2K
Median: $3K
$4K
See More Insights
Glassdoor Estimated Salary

Visual Merchandiser Career Path

Learn how to become a Visual Merchandiser, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Visual Merchandiser
$47,400/yr
L3
L4
Lead Visual Merchandiser
No Salary Reports
L2

Average Years of Experience

0 - 1
56%
2 - 4
21%
5 - 7
0%
8+
23%
Not including years spent in education and/or training
See Career Path

Visual Merchandiser Insights

Read what Visual Merchandiser professionals have to say about their job experiences and view top companies for this career.
Buff Wax SpotBuff Wax Spot
Visual Merchandiser
22 Nov 2021

“My interactions with every team member are always positive and I love working with everyone at Buff.”

EVEREVEEVEREVE
Visual Merchandiser
9 Mar 2022

“I felt my work was really appreciated by my team and it was the best merchandising role I’ve ever had.”

NordstromNordstrom
Visual Merchandiser
5 Mar 2021

“Pay was good to start but make sure you ask about the tiers and how fast you get there.”

The Workers' Educational Association (UK)The Workers' Educational Association (UK)
Support Centre Assistant
19 Jun 2022

“This is a good organisation to work for to gain experience of working within a charity.”

Kohl'sKohl's
Visual Merchandising Manager
19 Apr 2021

“Management would constantly questioning my ability to do my job the way it should be done aka micromanaging.”

Foreign and Commonwealth OfficeForeign and Commonwealth Office
Consular Contact Centre Assistant
24 Jul 2020

“Recruitment & promotion: don’t expect any career progression because you are not getting it – they always hire and promote friends and family members.”

Living SpacesLiving Spaces
Visual Merchandiser
6 Apr 2022

“you have to beg to use any vacation time and it was probably one of the worst companies i have EVER worked for.”

Bloomingdale'sBloomingdale's
Visual Stylist
13 Oct 2020

“4 schedule which is nearly unheard of in retail and I really enjoyed the team and felt we worked together seamlessly.”

See More

Visual Merchandiser Interviews

Frequently asked questions about the role and responsibilities of a Visual Merchandiser

When working as a Visual Merchandiser, the most common skills you will need to perform your job and for career success are Product Knowledge, Javascript, Excellent Communication, Computer Literacy and Time Management.

The most similar professions to Visual Merchandiser are:
  • Merchandise Coordinator
  • Merchandiser
  • Merchandise Manager
  • Visual Manager

Related Careers

Merchandise Coordinator
13% skills overlap
Merchandiser
$8,000
13% skills overlap
Merchandise Manager
$58,500
No skills overlap
Visual Manager
25% skills overlap

Visual Merchandiser jobs