Case Study - "A women golfing apparel company wants to enter the Aust market, how do you estimate the market size?". I started answering this question by explaining the process I would go through to source data and do the anlaysis. But the most unexpected and dissappointing part of the case study was in the absence of any further data available to you, the correct answer to this question was you needed to make up the facts, on the spot, in the abosence of any validation and research.