H&M Interview Questions
Updated 28 Sept 2023
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Interviews at H&M
Interviews for Top Jobs at H&M
- Sales Advisor (637)
- Sales Associate (442)
- Part-time Sales Advisor (409)
- Sales Assistant (164)
- Department Manager (97)
- Vendeur (76)
- Visual Merchandiser (73)
- Retail Sales Associate (69)
- Business Controller (47)
- Store Manager (45)
- Part Time Sales Advisor (44)
- Vendeuse (34)
- Part Time Sales Associate (26)
- Sales Advisor - Full Time (22)
- Department Supervisor (20)
- Customer Service Agent (20)
- Vendeur Polyvalent (19)
- Assistant Buyer (18)
- Sales Representative (14)
- Customer Service Representative (14)
- Seasonal Sales Associate (13)
- Sales (13)
- Retail Assistant (13)
- Customer Assistant (12)
- Retail Sales Assistant (10)
- Full Time Sales Advisor (10)
- IT Trainee (9)
- Verkäufer (9)
- Shop Assistant (8)
- Business Trainee (8)
Featured Interview

Anonymous Employee
I applied in-person. I interviewed at H&M
Interview process is easy. They ask you about 6 question directly related to customer service and scenarios. Once the interview is done they will do a second interview and will let you know if they feel like you are a good fit to the company.
- Tell me about a time you experience great customer service.

Anonymous Employee
I applied online. I interviewed at H&M
Quite ok. Mostly ask about customer service and how you can deal with difficult customers. No experience in retail stores is still fine. You need to be confident, will be ok
- What do you think about customer service?

Anonymous Employee in Oslo
I applied online. I interviewed at H&M (Oslo)
Easy and nice. They asked me basic interview questions and I enjoyed it a lot. The manager was extremely sweet and polite. I knew I wanted to work there from the vine the manager was giving alone
- Tell me about yourself ?

Anonymous Interview Candidate in Melbourne
I applied in-person. I interviewed at H&M (Melbourne)
You required to write a professional plan based on qualitative dataset in which you identify and evaluate employee engagement issues and make recommendations for how to address those issues to the manager of an organisation. The purpose of this assessment is to develop your capacity to write a professional report that addresses employee engagement issues by applying a people analytics framework (e.g. IMPACT) and undertaking qualitative data collection and analysis, which will contribute to enhancing your analytical and managerial skills as a manager and HR practitioner. This formal plan will provide useful information to create actionable insights to make informed decisions.
- You required to write a professional plan based on qualitative dataset in which you identify and evaluate employee engagement issues and make recommendations for how to address those issues to the manager of an organisation. The purpose of this assessment is to develop your capacity to write a professional report that addresses employee engagement issues by applying a people analytics framework (e.g. IMPACT) and undertaking qualitative data collection and analysis, which will contribute to enhancing your analytical and managerial skills as a manager and HR practitioner. This formal plan will provide useful information to create actionable insights to make informed decisions.

Anonymous Interview Candidate in Richmond, BC
I applied in-person. I interviewed at H&M (Richmond, BC)
Interview was easy, they just ask you why do you want to work as a salesperson. The manager is good and kind, team player, however the salary is very low

Anonymous Employee
I applied online. I interviewed at H&M
Unorganized & poorly managed. Hiring managers and store managers were difficult to communicate with and made mistakes with scheduling. After the interview store managers took 2 weeks to reach out and apparently did not communicate with manager I interviewed with at all as they didn’t even know which position I had interviewed for. Overall bad experience.
- Have you worked retail before?

Anonymous Interview Candidate
I interviewed at H&M
a multiple-stage process for hiring new employees. The stages mainly comprise job interviews held either one-on-one, with a group of candidates, or with a panel. Interviews are conducted in person, over the phone or by email, or via video conferencing tools.
- tell me about yourself why this company previous experience

Anonymous Interview Candidate
I interviewed at H&M
The interview process was quick. I understand the interviewers were busy so it may have been the holiday rush that caused that. I can’t blame it on that if that was the case.
- Am I a team player ?

Anonymous Interview Candidate in Washington, DC
I applied online. I interviewed at H&M (Washington, DC)
They said they scheduled me for an over the phone interview but Never received call back. They tell you they will call to do over the phone interview but never get back. Better off saving your time and looking elsewhere.

Anonymous Employee
I interviewed at H&M
Entretien commun. Pas de pression. Jeux de rôles. Mettre en avant l’esprit d’équipe principalement. Moment assez détente. Possibilité de se distinguer durant ces mises en situation. Essayez de ne pas être en retrait et mettre sa timidité de côté ( facile à dire, je sais !!). Courage !
- Mise en situation Pas de question particulière

Anonymous Interview Candidate in Sweden, SC
I applied online. I interviewed at H&M (Sweden, SC)
- CV selection - on-site interview: - some intro part for H&M and the whole recruitment process - a group interview (3 persons) with several case studies, but everyone do the case study independently - write a report with some time limit
- The report is about your opinion of the company development or improvement, and what you can do to help.
H&M Interviews FAQs
Glassdoor users rated their interview experience at H&M as 70.6% positive with a difficulty rating score of 2.47 out of 5 (where 5 is the highest level of difficulty). Candidates interviewing for IT Executive and MA Program Manager rated their interviews as the hardest, whereas interviews for Part Time Sales Associate and Sales Associate roles were rated as the easiest.
The hiring process at H&M takes an average of 21.9 days when considering 17 user submitted interviews across all job titles. Candidates applying for Sales had the quickest hiring process (on average 1 day), whereas Business Tech Trainee roles had the slowest hiring process (on average 90 days).
Common stages of the interview process at H&M according to 17 Glassdoor interviews include:
One-on-One Interview: 23.26%
Presentation: 20.93%
Group Panel Interview: 13.95%
IQ Intelligence Test: 11.63%
Background Check: 6.98%
Drugs Test: 6.98%
Phone Interview: 6.98%
Skills Test: 4.65%
Other: 2.33%
Personality Test: 2.33%
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