UX design is constantly evolving and searching for new ways to solve problems. Seasoned UX designers have likely been evolving their own approach to the design process and will vary from one designer to another. In general, good UX designers with walk you through a certain process or ‘toolkit’ they follow when approaching a problem or project. This will likely be a set of steps they will take to solve user problems and create engaging experiences. Listen for both a clear process…. and specific steps they take to solve user problems and create engaging experiences. Listen for both a clear process, a deep curiosity and a constant desire to learn. One overarching theme should be around a user-centric approach to design and perhaps mention ‘design-thinking,’ which follows a thorough understanding of both user and business goals. In general, this is often an iterative design process that is constantly evolving. Key concepts or methods used to carry out this process may include, but is not limited to:: competitive audits, stakeholder interviews, user research involving interviews and surveys, content audits, information architecture, user personas, business model canvases, mood boards, storyboards, empathy maps, use case scenarios and user flows, customer journeys, wireframes, mockups, and prototypes. They may also mention conducting user-testing—moderated or unmoderated, remote or in person—multivariate testing, eye tracking, click-tracking heatmaps and other quantitative analytics. Apart from the above, listen for UX design techniques such as observing interaction design standards, best practices, conventions, and rules-of-thumb known as ‘heuristics.’ By applying these UX methodologies and learning directly from users, each of the techniques mentioned above can play an important role in the creation of a product that users will love.
This question should help you understand more about a UX designer’s process. What did they find challenging and why? How did they set out to come up with a solution? While there is no right or wrong way to approach a particular challenge, having a clear strategy to facilitate an end goal is essential. For example—on an existing product—did they gather extra user-generated data to help them crystallize a problem? This could mean collecting data using analytics, or might involve testing the design on a specific demographic in a format that makes the most sense. This could include testing wireframes or interactive prototypes on users to either validate or reject hypotheses; or it could be sending a survey to a wider demographic to better understand product market fit. Did they, for example, employ remote moderated user-testing, or some kind of remote research methodology in order to listen to users and arrive at better design solutions? Potentially, a UX designer may start multivariate testing and let data lead the way until they hit a roadblock, then continue iterating until they achieve a satisfactory result. UX designers thrive on solving challenges, so a good candidate should readily share enthusiasm about how they approach problems.
Accessibility is a huge topic for UX designers, especially as screens begin to shrink and we consume and engage in content wherever we go. Designing digital products able to be used anywhere is paramount to a product’s success; when our end user has specific requirements in terms of sensory constraints, the design should facilitate interaction and be even more empathetic. Take notice if the designer is aware of, and follows the World Wide Web Consortium’s ‘Web Content Accessibility Guidelines.’ Have they performed an accessibility analysis on a previous project? With a focus on accessibility, testing becomes especially important and should be comprehensive. An app or website should be simple enough to facilitate a clear end goal or user task, and innovative approaches should be used to ensure a user with a disability can actually interact with the product. Some examples could include using voiceover commands to navigate websites and apps for people with motor disabilities, adding captions to a video which benefits people who are deaf and hard-of-hearing, making content easier to read by screen readers for the blind—or designing an option to use large typography for users with vision impairment.
When I explained that the UX design process as something depending on the scope and context of the projects and the problems we're solving. She was not satisfied. She said I should say Step 1 ____. Step 2 ____.
I recently got screened by the same HR and these were the exact questions she asked.
I am offering over 05 years of leadership and creative development experience as your UI/UX Designer. I have a background in Graphics Design. Since my childhood days, web design, Mobile app, and Interactive design have been interesting hobbies that have helped enhance my abilities in Figma, Sketch app, Adobe xd. Graphic design has also been a huge interest from way back aiding me to experiment and master Illustrator, Photoshop and other Creative Suites. I can explore the diverse needs of various audiences from students to doctors, adults to children, ladies to gents. I understand how to inculcate and blend an approach centered on users without really losing track of the overall business objectives. I am comfortable and extremely efficient with Lean UI/UX concepts as well.