Purpose

Part of the regional marketing team, the ESAP PR and Communications Assistant Manager/Senior Executive will work closely with the Regional Brand, PR and Communications Senior Manager, gaining hands-on experience in regional marketing for a leading hospitality brand. This role will support the day-to-day PR and Communications activities for Club Med resorts in Southeast Asia and the Pacific (ESAP), contributing to the brand's overall positioning and customer engagement.

The PR and Communications Assistant Manager/Senior Executive will play a critical role to support in the development and execution of communication strategies that align with the company’s goals, enhance brand reputation and engage key stakeholders. This role involves managing media relations, creating compelling content, coordinating communication campaigns, events and projects in the East, South Asia and Pacific region.

This role will be a one-year contract position.

Responsibilities

Public Relations:

• Serve as a liaison between Club Med, agencies, partners and relevant stakeholders for all brand campaign and partnership activations
• Build and maintain strong relationships with the Regional PR agency and key media contacts, pitch stories and facilitate media inquiries to secure positive coverage
• Write and edit press releases and other communication materials suited for various platforms and audiences.
• Manage and update the Club Med corporate media hub with regional press releases
• Compile monthly media clipping reports and summaries
• Participate in brainstorming sessions to generate innovative PR campaign ideas
• Assist in developing and executing communication strategies during crisis situations to protect and manage brand reputation.
• Ensure timely execution and follow-up with relevant stakeholders

Social Media:

• Own and drive the social media and content strategy for ESAP social media in consultation with Regional PR Manager and/or social agency
• Be the Go-To for ESAP for all social media, community management and content marketing enquiries with global social media team and market leads
• Plan, manage and execute social media marketing paid campaigns in partnership with Online Marketing stream
• Create, curate and schedule high-quality and engaging posts (e.g., visuals, videos, captions) tailored to each social media handle and platform
• Monitor and analyze social media performance metrics (e.g., engagement rates, follower growth, CTRs) to assess the effectiveness of campaigns and initiatives
• Research and stay updated on emerging social media trends, platforms, and tools to ensure the brand remains at the forefront of digital innovation

Event Coordination:

• Support the Regional Brand, PR and Communications Senior Manager in planning and organizing events, including client meetings, venue selection, vendor coordination and timeline management.
• Provide on-site assistance during events, including setup, coordination and teardown. Ensure everything runs smoothly and according to plan.
• Participate in post-event evaluations to gather feedback and suggest improvements for future events

Administrative Support:

• Organize and maintain PR, event and partnership documentation
• Develop presentation materials for internal and external communications
• Provide support on special projects as assigned

Requirements:

• Diploma/Degree Holder
• Candidates with a background in marketing or communications would be a plus

The ideal candidate will have:

• Strong interest in communications and marketing within the hospitality industry
• Excellent coordination, organization and detail-orientation
• Self-motivated, energetic and positive
• Ability to multi-task and meet tight deadlines
• Capacity to think and work independently and as part of a team
• Ability to communicate effectively across functions and with various stakeholders
• Treating confidential information with great sensitivity