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2020 was an eventful year for ZALORA! It started off with the exciting launch of TRENDER, a data-solutions service for partner brands to access a myriad of consumer-related insights. This came at the right moment as the COVID-19 pandemic was in full swing, a time when it was more important than ever for retailers to understand the changing behaviours of customers and make key business decisions. Like most of the retail industry, ZALORA had to adapt. Adjustments included an Essentials category, to provide customers much needed personal care supplies, improvements on our delivery and warehouse coverage, and new innovations like 1SS. We also successfully launched our sustainable fashion range “Earth Edit” and expanded into Luxury, and Home & Lifestyle categories. ZALORA ended the year strong, sharing lessons gleaned from changing customer behaviour during the pandemic with the launch of our first inaugural Southeast Asia TRENDER report, and through breaking new records during the year-end mega sale celebrations, 11.11 and 12.12
—20 hours ago
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In our sixth episode of the TRENDER YouTube series, Warren Hayashi, APAC President of Payment platform, Adyen, shares his insights on how today’s growing e-payment landscape will shape retail in Southeast Asia for years to come. This discussion series is part of the ZALORA Southeast Asia TRENDER Report - the first industry report by a large-scale e-commerce player in the region with the aim of helping businesses in making informed business decisions. To understand more about the future of retail in this region, download the ZALORA Southeast Asia TRENDER report: https://lnkd.in/gA8B24q Watch the full discussion below
—20 hours ago
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