The co founder is pro at exploitation of others by tricking the person into believing that he/she is not good enough. The founders are classist n this can be seen in their choice of selection of ambassadors for their various campaigns. No one they ever chose is from a humble background, always "hardworking" CEOs (with dad's money), bar owners, etc etc. Their wish but I wana put out there that - these folks are true examples of self obsessed capitalists who are good at pretending that they care.