Pros
The association with ITW - a very successful manafacturing conglomorate. There are plenty of best practices that can be learned from ITW based on their successful approach to focusing on the things that matter and stopping doing the things that don't. ITW has deep pockets, and if ther are truly committed to the software space, then they will invest in high quality assets to build this business.
Cons
Almost everything. The management team is really struggling with how to make margin and grow revenue. The products are old and tired. The % spent on R&D is way too low. The best and brightest have already left. There is no equity incentive to attract high caliber technical talent.