A fine place early in your career, bad for mid-level - PED (Product, Engineering & Design) CrowdRiff Employee Review

2.0
9 Jul 2020
Recommend
CEO approval
Business outlook

Pros

In the early days, CrowdRiff was an exciting, budding startup with lots of potential. There was a focus and emphasis on hiring diverse team members, the team was free to try new ideas and leadership was open to experimentation. Early on, I had a lot of autonomy. CrowdRiff used to hire lots of HackerYou grads, offering the opportunity to get on the job training. They do a good job at hiring for the most part, and many are very kind, intelligent and hard working. There are some unique perks like a travel benefit to visit a client destination every year, 6 months 80% top up for parental leave, and several leadership level dads have taken it. There is good work/life balance for engineering and product.

Cons

There is a severe lack of investment and trust in product leadership. The CEO would decide what products were going to be built (often bowing to pressure from the sales team), which produced half baked features that weren't validated in the market. When those features failed, there was also no chance to improve them unless high value customers screamed their heads off (media hub, mobile galleries, google places, etc.) When you try to ship features perfectly, and don't improve them later, you get a Frankenstein product that's super hard to maintain and difficult to use for customers. The product roadmap is a total mess, and leadership changes their minds every quarter, so we switch directions before we can see a plan through to the end. It's incredibly frustrating for the team and there is a sense that we get nothing done. - A LOT of talented women in PED were pushed out or fired - I saw about 3 people get promoted in my department the entire time I was there over 3 years - there's a ton of office politics, resulting in favouritism and gaslighting - 10% of the company was laid off after over-investing in a bad new markets strategy - 30% of the the remaining company was laid off due to COVID-19. Turns out a tech startup in the travel space doesn't do well in a pandemic - this is a sales driven organization, not a product driven one - so prepare to build one off things that only help a big customer, and build to spec based on their needs - HR's main function is protecting the company, not the employees - you're at the mercy to what Instagram/Facebook allows you to do. Their API changes frequently and you have to drop everything to fix it CR's clients are almost exclusively in travel and tourism, and DMOs' tax revenue are being decimated. All the tech leads and Director of Eng quit recently. Join CrowdRiff at your own risk.

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CrowdRiff Response
5y
Thank you for taking the time to provide your feedback. It's always important for us to hear what we are doing well and what we need to improve upon. I agree with you, our work life balance, hiring practices and benefits such as our parental leave program and travel benefit are definite pros to working at CrowdRiff. We prioritize investing in our employees and I am happy to hear that they stood out to you. We recognize that there is always room for improvement and I'm sorry you didn't have a completely positive experience during your time here. We understand that working at CrowdRiff isn't for everyone. Change is constant in our business, and we ask our team members to be incredibly nimble as we serve customers in an industry that is constantly changing. We are taking your feedback and addressing all the places we missed in delivering a great experience for you. If you would like to share more about your experiences please contact us by emailing peopleteam@crowdriff.com so that we can set up a time to talk. Thank you again for the feedback. It makes CrowdRiff a better place and best of luck in your future endeavours.

Explore other reviews about CrowdRiff

3.0
13 Apr 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Genuinely solid, honest, kind people, including SLT Good work life balance Cool industry, customers are great to work with

Cons

Attention is scattered across too many ideas and projects Major headwinds to the business (competitors, tourism in US)

3.0
1 Feb 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- They have always been great at sussing out hires who are pleasant to work with and very good at what they do. I really liked my team. Company events were great when we still had them because everyone was so nice. - Flexible work environment, understanding that some employees are more productive at home and others are not. They used to have a much larger office and chose to downsize instead of forcing RTO so that employees could keep having a choice instead of being expected to upend their lives. - Vacation and PTO benefits were great. 4 to 7 weeks of vacation, 6 sick days, 5 personal days, a weeklong winter holiday shutdown, and for a couple of years alternating Fridays in the summer were company holidays. Every year you got a generous travel stipend based on tenure. People who lasted five years got a one-time gift vacation. - For a while, there were actionable growth tracks and a solid investment in junior employees. - Management (HR included) was flexible and understanding about extenuating circumstances, illness, etc and at times went above and beyond to support you. - Layoffs were more ethical than you hear about these days. Impacted employees to the best of my knowledge were given good severance and opportunities to keep in touch with their colleagues. This is not somewhere where you will find out you've been let go by having your laptop password or office keycard suddenly stop working. - The products are best-of-class. Customers hated having to downgrade to cheaper competitors. It was easy to be proud of the quality of your work. - The market base is just the right size for you to really understand your impact. Feedback from customers makes its way back to everyone involved. - My work was interesting and there was always something new to learn.

Cons

- SaaS market is unstable, customers’ budgets year to year are unpredictable and non-negotiable. Competitors swoop in to siphon them away with lower quality alternatives. When I left this was not getting better. - For employees, unstable market conditions translated to reducing or rescinding some of the best job perks, stagnating wages, growth opportunities disappearing, and if you'd reached your max vacation entitlement you had reason to expect that your time there was going to end soon. I have questions about how and why some of these things were arrived at as a response to declining ARR. - There were corporate restructures where employees found out during a town hall that their role was changing into an area/domain that was not always a good fit. It comes off as making some roles redundant in preparation for an upcoming downsize. Transparency and discussion ahead of time would go a long way here. - Restructuring was usually part of a pivot. Pivots were so frequent that at times it felt like some teams had no direction anymore. - Low confidence for new and prospective hires. Some employees would be hired and then impacted by mass layoffs before finishing probation. This looks bad on a resume and will make their job hunt more difficult. I'm not a finance expert, but something seems off if there isn't enough foresight 8 weeks into the future to know which business areas need a hiring freeze and for this to happen in multiple rounds of layoffs. - PD approach is incoherent at times. Expectations set by upper and middle management for employees are not always in sync. This includes PIPs where for some employees it does what it’s supposed to do by addressing a gap but other employees seem like they were being set up to fail. - There used to be a commitment to salary band transparency but this fell to the wayside. - Flexibility around extenuating personal circumstances kind of disappeared over time, or could be inconsistent depending on who your manager was. - It was hard not to notice some favoritism in recent years and inconsistency around how different employees in similar roles were treated for the same actions.

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