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Rockpool Digital

Is this your company?

Poor feedback and now fake reviews from management? - Anonymous employee Rockpool Digital Employee Review

2.0
8 Jun 2015
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Decent work-life balance. Friendly people on the whole. Cake. Hilariously poorly judged moments like the below.

Cons

Indignant senior management with no self-reflexivity and little appetite for change (apart from processes). Control freak MD, and huge staff turnover accross both offices - 50% in 12 months. Good big name clients but small projects mostly in systems integration.

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Rockpool Digital Response
10y
Thanks for your feedback. We’re doing everything we can to collect and act on feedback. For the last two years we’ve used the independent Best Companies survey that allows employees to anonymously provide feedback on the company and management. In both years we’ve been ranked in the Sunday Times top 100 companies in the UK. This year we’re using the independent Great Places to Work survey to try and collect even more anonymous insight from employees on their experience of working at Rockpool. We want to attract the best people and create an amazing environment for them to do great work. We as a company and me as an individual don’t always get it right, but our motivation is be a great employer and we’ll continue to strive towards that.

Explore other reviews about Rockpool Digital

5.0
22 May 2015
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Rockpool is unique about private agencies in that everything is extremely transparent. Given the founder is still the owner this company the level of transparency is far and above any other agency both big and small. Being private there is also a big push to invest in both clients and employees.

Cons

Keep fostering a way for legacy Rockpool employees to mentor new ones.

3
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Rockpool Digital Response
10y
Thanks for the positive comments. We try to be very open with everyone in the company on how we’re performing as a business. This means we can celebrate together in the good times, and pull together in the more difficult times. Hopefully the buddy programme for all new starters will help established Rockpool employees pass on knowledge to new joiners.
1.0
8 Oct 2025
Recommend
CEO approval
Business outlook

Pros

- Remote working. - Flexible hours. - Competitive Salary. - Friendly and supportive staff (except the CEO.)

Cons

There is a heavy, top-down culture of micro-management at Rockpool. This is led by the CEO, who despite running the company for almost 20 years, is still the acting Product Manager for both development teams in the company, with an emphasis on minutely managing every task and fixating on strict timescales. If a task overruns for whatever reason, Daily Stand-up is used as a medium to name and shame in front of the whole team. This causes a lot of fear and discontent in the team, as well as a healthy churn of staff. The CEO is sadly an incompetent manager who despite his best efforts to control every aspect in the company, is seeing numerous errors and struggles. There is a lack of critical documentation and automation for many processes in the company, and many of the ways of working are antiquated. Staff are often so fixated on completing tasks within strict deadlines, that they miss the big picture of how to improve processes and innovate. Due to this, critical errors have slipped through in to production which have had a huge impact on the team and staff. The CEO would also make constant threats to staff, frequently stating "If you don't follow this, there will be consequences". The company seems to be struggling with retaining contracts and seeing success in other ventures, so I can only presume it is the CEO venting his frustration on to staff.

5
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