Swiftly has built a commanding position in a challenging space where retailers need sophisticated data service but don't have the ability, for the most part, to develop these systems in-house. Lot of smart people in the trenches doing good work.
Cons
Engineering Leadership and many C-suite residents are out of touch with what is really going on at the ground level and are making decisions based on trendy buzzword bingo cards, or so it seems. Meeting mania and overhead "office hours" are sapping real productivity. Some engineering managers are obsessed with the idea that AI will solve all and every problem.