The NPD Group Reviews

3.7

72% would recommend to a friend

(557 total reviews)
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Kirk Perry

79% approve of CEO

64% positive business outlook

The NPD Group has an employee rating of 3.7 out of 5 stars, based on 557 company reviews on Glassdoor which indicates that most employees have a good working experience there. The The NPD Group employee rating is in line with the average (within 1 standard deviation) for employers within the Management and consulting industry (3.7 stars).

Reviews by job title

557 reviews
2.0
30 Apr 2018

Client Development

Recommend
CEO approval
Business outlook

Pros

I met some really great people on other teams. The work can be interesting when you're allowed to really dive into it and not get bogged down with meetings and busy work. Depending on who you work for there can be flexibility in your schedule and opportunities to work from home/telecommute. The flexibility was great; unfortunately this didn't translate into work/life balance. Summer hours available. If you've never had summer hours before this would be a plus. However, if you've ever worked for a different company that provides summer hours you're more likely to see this as a faux benefit that you work extra hours for only to not even be able to leave early.

Cons

Work/life balance means something different to everyone, but generally speaking, extremely long hours on a regular basis is bad for work/life balance. In order to get your job done in a client role and do a GOOD job, you need to work endless hours and on weekends, many times 16hr+ days because teams aren't properly staffed and expectations are truly unrealistic. This was deemed normal to get the job done. If your supervisor is a workaholic your experience will be even worse. Summer hours were a joke because you have to work extra for two weeks to be able to leave early every other Friday...but that almost NEVER happens! So you work extra to not even get to use the benefit. Also, many companies don't make you work extra for summer hours, and most people I knew elsewhere got them every week, not every two weeks. NPD is extremely siloed, so some sectors may be completely different than others, but there is little to no interaction or even education on other sectors so you feel like you're working for a separate company. Little visibility to upper management unless you work in Port Washington. Pay is NOT adequate for hours worked and health insurance was the most expensive I've ever had. Bonuses were the smallest I've ever seen. Toxic work environments with weak managers who are tough on getting admin work done, but refuse to deal with poor performers who lack necessary client service skills. Those with bad people skills tend to be invested in and get promoted. HIGH turnover between layoffs and people moving on to greener pastures. Data quality...where do I even start? It's abysmal. You constantly have to be the bearer of bad news and try to hide major mistakes and get yelled at by your clients because promises are made without doing QA checks and data is pushed out in order to be "good enough" and then discovered to have MAJOR inaccuracies. Stagnant career opportunities. Someone asked in a town hall meeting if they would consider adding back some levels they got rid of and they refused. It's hard to move around or feel like you're progressing in your career when you know there's no place for you to go. Essentially zero training, professional development, etc makes you feel like they don't invest in their employees. Too much busy work that keeps you from doing your job. Excessive growth targets that lead to bad behavior, poor decision making, and "do whatever it takes to make a sale" attitude. Antiquated software systems that make your job ten times harder and extremely inefficient because they didn't want to do away with the system they produced in-house, even though it lacks basic functions for data users.

2.0
9 Jun 2020

Embarrassing Handling of COVID-19

Recommend
CEO approval
Business outlook

Pros

Good work-life balance, transparent leadership, some smart industry analysts

Cons

Poor executive decision-making, outdated thinking, poor compensation relative to competition, unappealing corporate culture

2.0
14 Oct 2019
Recommend
CEO approval
Business outlook

Pros

The organization has basic benefits and has had double-digit growth for many years. The teams at NPD love to collaborate and have meetings and meetings about meetings. If you are into telling everyone how awesome of a job you do this may be a place for you.

Cons

I have been most disappointed in the culture of NPD. The relationships are surface pretending to care so they can grab some piece of information to take to the top. Working in the Port Washington office feels like a dying library. The CEO is more concerned about her poorly written book and getting employees to write positive reviews on Amazon than building an enduring company. Mom B.A is even an option to check in SalesForce for her to send clients her book. The CEO is disconnected from the modern needs of companies and acts like their needs should revolve around NPD. This company hires the same personality and skillset incestuously from its "partners" Neilsen and IRI ensuring that no new ideas are brought to the top. NPD is very executive heavy with more VP's, SVP, & EVP's than jr. employees. Promotion is based upon years of dedication and your personal relationship with the Sr. Executives rather than your merit, leadership, education, past experience and how smart you work. This company lacks modern ideals and only is in existence due to the lack of past competitors. As other data companies are closing in, NPD is closing their eyes to their strengths relying on their relationships of the past rather than the technology of the future. It seems like this company is just waiting for the owner to move on...so the Sr. leaders can cash out.

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The NPD Group Response
6y
We always appreciate feedback as well as the opportunity to fill in the gaps with additional information. NPD has indeed achieved double-digit growth for many years, and we are committed to extending that track record of success for the benefit of the business and for our employees who gain new opportunities as the company grows. To do this, we are focused on continuing to deliver our core services to more than 2000 clients worldwide while also introducing new products and services for the future. Earlier this year, we hired a new Chief Technology Officer (from outside the industry), and several other key positions to drive innovation and develop our next generation technology platform. We are also using new data sets, complementing our flagship trackers, and delivering enhanced data to capture emerging channels of distribution. It’s an exciting time to be in our industry and to be at NPD!
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