2020 was an eventful year for ZALORA! It started off with the exciting launch of TRENDER, a data-solutions service for partner brands to access a myriad of consumer-related insights. This came at the right moment as the COVID-19 pandemic was in full swing, a time when it was more important than ever for retailers to understand the changing behaviours of customers and make key business decisions. Like most of the retail industry, ZALORA had to adapt. Adjustments included an Essentials category, to provide customers much needed personal care supplies, improvements on our delivery and warehouse coverage, and new innovations like 1SS. We also successfully launched our sustainable fashion range “Earth Edit” and expanded into Luxury, and Home & Lifestyle categories. ZALORA ended the year strong, sharing lessons gleaned from changing customer behaviour during the pandemic with the launch of our first inaugural Southeast Asia TRENDER report, and through breaking new records during the year-end mega sale celebrations, 11.11 and 12.12
In our sixth episode of the TRENDER YouTube series, Warren Hayashi, APAC President of Payment platform, Adyen, shares his insights on how today’s growing e-payment landscape will shape retail in Southeast Asia for years to come. This discussion series is part of the ZALORA Southeast Asia TRENDER Report - the first industry report by a large-scale e-commerce player in the region with the aim of helping businesses in making informed business decisions. To understand more about the future of retail in this region, download the ZALORA Southeast Asia TRENDER report: https://lnkd.in/gA8B24q Watch the full discussion below
In our fifth episode of the TRENDER YouTube series, Stephanie Crespin, CEO and founder of StyleTribute.com shares her insights on circular economies, the growing trend of sustainability, and how the resale market will change the retail landscape and influence Southeast Asian consumers. This discussion series is part of the ZALORA Southeast Asia TRENDER Report - the first industry report by a large-scale e-commerce player in the region with the aim of helping businesses in making informed business decisions. To understand more about the future of retail in this region, download the ZALORA Southeast Asia TRENDER report: https://zalora-mktg.s3-ap-southeast https://lnkd.in/gncXpan Watch the full discussion below:
"With Generation Z constantly connected online, especially on social channels, and on track to become the largest consumer generation on the planet, the importance of social commerce is obvious for forward-thinking e-commerce brands.” ZALORA’s senior strategy director, Quiron Cunha shared his perspective on the increasing importance of social media in capturing consumers’ attention, especially as the retail sector continues to see slow steady growth in this new year. Read the full article below:
Congratulations to our Marketing team for clinching two awards during the coveted Mob-Ex Awards in 2020! The team managed to score the gold award for the “Best Mobile-Based Launch/Relaunch” for the launch of our Kids category and the bronze award for the “Best E-Commerce Solution” for the 11.11 and 12.12 shopping festivals and the launch of our new categories. Organised by Marketing magazine, the #MobexAwards is an award ceremony that celebrates the most effective, creative and innovative mobile marketing campaigns/efforts designed to make complex interactivity becoming accessible to all and the success on the mobile platform for business growth.
You can now shop over 15,000 ethically sourced and sustainable products on ZALORA’s new Earth Edit collection. It features a curated assortment of more sustainable products where each item must meet our carefully defined sustainability criteria. When you purchase a product from the Earth Edit, you are supporting fair production, eco-production, and animal-friendly products to name a few. This launch reiterates ZALORA’s commitment to its promise of advocating sustainability in the fashion industry. The Earth Edit is one of the key milestones in ZALORA’s sustainability journey. Visit the link below to explore more and learn about the 6 main criteria that define the Earth Edit.
We are happy to share that our parent company, Global Fashion Group, has raised EUR 120 million in capital last year. The additional capital will be used to accelerate the execution of its mid-term strategy for the various brands under it including ZALORA, particularly by investing in the expansion of its Marketplace and Fashion Services businesses, strengthening its proposition to brands and customers. Read the full announcement below!
Catch our CEO, Gunjan Soni, together with our panel of industry live on #LinkedInLive tomorrow at 4.30pm (SGT) as part of the inaugural launch of ZALORA’s Southeast Asia TRENDER Report. They will be discussing key shifts within the retail industry highlighted in the report which are gathered with the help of ZALORA’s data-platform, TRENDER. Don’t miss out on this webinar as our panel will share their valuable insights on the future of the retail industry post pandemic. RSVP now: https://lnkd.in/ggEMpuN
ZALORA together with the rest of Global Fashion Group, recognises that this year has been an emotionally and mentally challenging year for all. As part of helping to raise awareness about mental health wellbeing, GFG has dedicated October as a Groupwide World Mental Health Awareness Month. Initiatives will be rolled out across the Group to support the World Mental Health Day that is happening on October 10. One such initiative is the Instagram awareness campaign, #ZALORAGoodHabitsChallenge. This campaign has been ongoing on all ZALORA’s Instagram accounts with positive reaffirmations and posts educating our Instagram followers about mental health wellbeing. ZALORA has also collaborated with social media influencers to spread the importance of mental health. Within the organisation, leaders from the across the Group have been engaging and facilitating conversations on mental health in the shared Workplace group where everyone is free to share their story. ZALORA is passionate about our staff’s mental health wellbeing and will continue our commitment to fostering a workplace culture
H&M Philippines fans rejoice! ZALORA is pleased to announce its biggest brand launch of 2020—a two-month partnership with global fashion brand, H&M. From October 1 to November 30, 2020, ZALORA Philippines customers can now shop a wide range of H&M products on www.zalora.com.ph. ZALORA is now the only official online store for H&M in the Philippines. ZALORA is also the first and only e-commerce platform the global retail giant has partnered in Southeast Asia, marking a significant development of online shopping in the Philippines. This partnership is a testament to ZALORA as the preferred choice for fashion and lifestyle brands to reach the right demographic in Southeast Asia. Happy shopping!