This lookbook is designed to guide you through optimising your recruiting strategy by leveraging your company’s Glassdoor profile. Every tool you’ll need can be found in the Glassdoor Employer Centre. Once you arrive, you’ll notice that you’ll have a lot to do. We suggest enlisting teams across your organisation to help you in managing your Glassdoor profile. People you’ll need will come from these job functions:
- Marketing / PR
How will you know who should do what? Use the symbols in the table of contents and throughout this lookbook for suggestions on who should own which piece of your Employer Centre.
For a fully branded experience, upload a cover photo or featured video to show candidates what your company is all about as soon as they arrive to your company profile.
Section 1: Dashboard
Monitor Your Employer Brand
‘Monitor Your Employer Brand’ gives you a high level snapshot of how you’re doing. These are great metrics to benchmark with and to try and grow each month.
Profile Page Views: Increasing this metric means awareness of your company is increasing. A change in this metrics could be symptomatic of the public’s interest in your company or press coverage about your company.
Company Rating: This metric is an indicator of how your employees (both current and former) feel about your company as a whole. An increase or decrease in this metric could be symptomatic of employee satisfaction.
CEO Approval: Use this percentage rating to get a feel for how your employees feel about your leader. An increase or decrease in this percentage could be tied to your CEO’s reputation internally. Followers: This number correlates to the number of people that want continuous updates on your company. These people are the most tuned into your company out of all the people viewing your company profile. An increase or decrease in this number can indicate an interest in what’s happening internally at your organisation.
Section 2: Employer Branding
Section 3: Jobs and Recruiting
Section 4: Review Management
Here are a few best practices for responding to Glassdoor reviews:
- Ensure the title and name of responder are correct
- Draft responses in Word or Google Docs to allow for proper editing of spelling, grammar, and tone
- Say “Thank You”
- Acknowledge positive feedback
- Address specific concerns honestly
- Take the high road
- Avoid corporate or internal company jargon
- Offer to take the conversation offline
These reviews serve as insights into your candidate experience and can surface things you’re doing well and areas for improvement. They also act as a road map for potential candidates, and help them to prepare for your interviews.
Record the feedback you receive and use it to improve your candidate experience.
Section 5: Analytics
The Employer Centre is full of powerful tools that can help your company recruit the talent that you’ve been looking for. With all your key stakeholders on board and doing their part, there’s no recruiting challenge you can’t tackle.
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Source: 1 Glassdoor U.S. Site Survey, January 2016