Refine Your Talent Acquisition Strategy With Powerful Glassdoor Analytics

Finding quality candidates is still the number one challenge for two-thirds of hiring managers*. In a tight labour market, you need all the help you can get — and that’s why Glassdoor has developed a suite of data analytics tools that makes it easier to identify and attract your ideal candidates.

Companies that have claimed their Glassdoor profile by creating a Free Employer Account can access our basic tools — but additional, more detailed reporting is only available to those who’ve purchased an Enhanced Profile.

Employer Profile Activity

• See the number of people visiting your Glassdoor profile each month, which is a great way to gauge candidate awareness of your brand
• Use the time filter to see a specific timeframe
• Compare your traffic with that of your competitors**
• Print or share the reports easily with your co-workers**
• Gain some great insights and benchmarking data from our Candidate Influence Tracker**

Candidate Demographics

• Examine the demographic breakdown of job seekers visiting your profile, including their education, years of experience, gender and age
• See the top five companies that candidates viewed before or after visiting your profile — these are usually the ones you’re competing against for top talent
• Monitor the top job titles that most interest candidates visiting your profile
• Identify candidates’ locations
• Compare your demographics data side-by-side with your competitors’**

Competitor Comparisons**

• Discover how employees rank you against your competitors for culture & values, work/life balance, senior management, compensation & benefits, and career opportunities
• Identify your ‘true’ employee value proposition as told by your employees
• Understand how your firm stack-ranks against the average across all 800K+ companies on Glassdoor and/or against specific commercial or talent competitors