For those of you who jumped and went brand side, did you pay to have your resume ATS optimized? If so, what did you pay? I'm being courted by a major brand, but being told that my ad agency resume needs to be ATS optimized to move forward.

Thoughts on being asked to work on a holiday? How do you say no?

Why is it that so many us of hate our jobs in this industry? On paper, it pays pretty well, you get to make stuff and go on shoots etc. It’s not physically gruelling work and it’s not as dull as most office jobs. So what is it that makes us hate it so much? The hours? The creative frustration? The clients?

Shit. Literally the entire job market in advertising is all in NYC again. Looks like I shouldn't have moved away when I did. The bets were placed on black in the COVID gamble, and its red for us big city refugees I guess... (I'm stuck now, I can never move back with my young fam). All jokes aside, doesn't it feel like the rest of the country just vanished for Ad jobs? Atlanta, Chicago, Minneapolis, Miami, LA even (more than the rest sure). Boston is literally completely dead. WTF happened?

Probably walking into a lions den with this one…Art Directors when you were juniors how and when did you learn what a concept vs an execution? And tips on how to better conceptual thinking? Because I’m feeling really stupid right now.