Skip to contentSkip to footer
Creatives
works at Publicis

Why do we call it an activation? What are we activating? 🧐

4
  1. Senior Copywriter 1

    Billing

    13
  2. Associate Creative Director 1

    Activation=trying to get a consumer to act, after experiencing/sampling the product. As in, the consumer would sign up or buy it right there. It’s usually tied to some kind of event. Nowadays it’s used to mean “experiential” which is sometimes technically incorrect if there’s no action the consumer can take towards a purchase after the experience. But if you point it out, people will think you’re pedantic.

    9
Related posts
Creatives
Creative Director

Why out of all the award shows Cannes gives me the most ick? Is it just me that’s disenchanted by it these days? Not discrediting the hard work a lot of people have put in but there’s just something about it this year.

8
Creatives
Creative

Third time GALE gets in touch offering something. The same recruiter. They ended up ghosting me last two without a single real interview apart from the recruiter call. This time they don't even know we've spoke before. For a company with such a low level creative output, they really aren't helping their chances.

3
Creatives
Junior Copywriter

How much weight does the initial screening interview have with the recruiter? I don’t come off as crazy but every question about the positin was a potential argument or taken as an insult.

1
Creatives
Art Director

My copywriter and I have been applying abroad for months. Visa sponsorship and timing make it genuinely hard. Now a local agency came to us with a promotion and about 25% raise. Hard to ignore. We're also sitting on work that's won recently and could pick up metals at Cannes. So the dilemma now is: do we keep pushing abroad while the momentum's there? Or take the offer, build another year, and try again from a stronger position? Anyone been here before?

1
Creatives
Freelance Creative Director/Copywriter

Anybody pivot to being a Forward Deployed Creative at an AI company? What kind of backgrounds do hiring managers look for with these roles?

1