Marketing

So Tesla rolled out "affordable" versions of its best-selling Model Y and 3 sedan, but it seems that the starting prices are still too high to most people considering the purchase. In your opinion, do you think the new model's price is low enough to significantly juice demand of a new class of buyers? What would you think is that sweet spot in pricing?

image attached to post
1
  1. Production Manager 1

    I mean it's definitely more accessible but still kinda pricey for most buyers I guess. I'd think to really open up a new wave of customers, prices would need to dip closer to $30K or less, which feels like the sweet spot?? Not sure. Happy to see others' thoughts.

  2. Marketing Specialist 1

    They have no choice, they haven't dominated the electric vehicle market in years. One problem they face is that the competitors can beat them on price. And, the competitors aren't considered a toxic brand. I can't see lowering prices making much of a difference, the price is probably not the main consideration if someone is thinking about Tesla.

  3. Product Marketing Manager 1

    This really doesn't sound that bad to me. The lower, the better, obviously, but this feels like a step in the right direction. Probably an essential one too since the EV subsidy expired.

  4. Senior Product Marketing Executive 1

    Car prices across the board are a lot right now. KBB says the average brand-new price is around 48k, so while still expensive, it makes sense with other prices out there.