Who ever saw this coming? Cera Ve's the official skin care and hair care partner of the NBA. To be honest, Cera Ve in my eyes is that boring product my mom and her mom uses. Not something I associate with the NBA. But they've come a long way from being a household staple to a household name! What do you think their success can be attributed to?
marketingdive.com
Inside CeraVe’s social-first partnership with the NBA
Millennials are getting older and want to take care of their skin. It being the boring product your mom used is kind of what works about it. Obviously this isn’t a millennial only brand, but I hope you can see what I mean.
Agreed!
That is so fascinating, because I'm from France and it's incredibly popular in France. Especially among young people. It's considered a high-quality but affordable option. I find it fascinating how other people perceive brands.
I think Cera Ve has been doing an incredible job tbh! For the last few years, they've been actively trying to fight the exact perception you have around the product by staying relevant and collaborating with the right people/brands. I think their recognition i svery deserved.