A Social Media Manager leads a brand's digital presence by planning, executing and measuring marketing campaigns across platforms like TikTok, Instagram, Facebook, LinkedIn and YouTube.

They act as the "voice of the brand," blending creative content creation with data analytics to build community trust and drive business growth. In a fast-paced market like Singapore, the typical job description covers five core areas:

1. Strategy & Content Planning Develop Multi-Platform Roadmaps: Align social media objectives with overall business goals, lead generation and sales targets. Manage Editorial Calendars: Plan and schedule monthly content pipelines to ensure consistent, timely messaging. Trend Hijacking: Monitor viral trends, platform algorithm changes and competitor movements to capitalize on rapid-response content opportunities.

2. Content Creation & Execution Multimedia Production: Conceptualize and script short-form videos (such as TikToks and IG Reels), static graphics, carousels and engaging captions. Cross-Functional Collaboration: Brief and coordinate with in-house copywriters, graphic designers and videographers. Hands-on Tools: Utilize agile design and editing programs like Canva, CapCut and the Adobe Creative Suite.

3. Community Management & Brand Advocacy Audience Engagement: Respond promptly to follower comments, direct messages and queries while maintaining a consistent brand tone. Social Listening & Crisis Control: Track brand sentiment, proactively handle negative feedback and resolve reputation threats. Influencer Marketing: Identify, pitch and manage partnerships with Key Opinion Leaders (KOLs) and creators for product seeding and events.

4. Paid Social Media Advertising Ad Management: Build, budget and run targeted paid ad campaigns through Meta Business Suite, TikTok Ads Manager and LinkedIn. Audience Optimization: Set up tracking pixels, building custom lookalike audiences and optimizing ad spend for conversion.

5. Analytics & KPI Reporting Data-Driven Evaluation: Track core performance metrics including engagement rate, reach, click-through-rate (CTR), follower growth and return on investment (ROI). Reporting: Deliver weekly or monthly analytical reports to senior management to prove campaign value and pivot strategies based on data insights.

Pay: $3,500.00 - $4,500.00 per month

Work Location: In person