We are seeking a strategic, high-energy Senior Marketing Associate to support brand growth and lead-generation efforts across the APAC region. This role is a blend of creative campaign development, precision event execution, and data-driven optimization. The ideal candidate is a proactive storyteller who can navigate the nuances of the APAC market while aligning with our global brand vision.
Key Responsibilities Strategic Marketing Campaigns
End-to-End Execution: Execute multi-channel marketing plans, with a specific focus on Account-Based Marketing (ABM) for high-value APAC prospects.
Creative Adaptation: Localize and optimize global creative assets for regional relevance across print, social, and digital platforms.
Market Intelligence: Conduct deep-dive research into prospect personas and stay ahead of industry trends with quarterly competitive landscape audits.
Content Excellence: Craft compelling copy for email, blogs, and sales enablement; develop high-impact collateral such as white papers and research reports.
Performance Tracking: Track regional marketing budgets and rigorously monitor ROI, ensuring all leads from APAC activities are tracked and nurtured.
Event Management
Creative Briefing: Coordinate the development of event assets by drafting initial creative briefs and tracking materials through the production pipeline.
Audience Acquisition Strategy: Support the delivery of event promotional campaigns by executing email marketing deployments, scheduling social media posts, and coordinating sales outreach materials to drive high-quality registrations.
On-Site Management: Run point on event days—managing speaker logistics, polls and presentations, and technical execution to ensure a seamless guest experience.
Data-Driven Iteration: Oversee post-event data entry and analyze survey results to translate feedback into actionable improvements for future activations.
Asset Management: Maintain a comprehensive speaker bank and manage event-specific logistics, including premium gifting and name badge coordination.
Operational Excellence
Regional Reporting: Maintain the APAC events calendar, providing visibility on key dates and KPIs to global stakeholders.
Stakeholder Communication: Facilitate information sharing by preparing summaries of team meetings and distributing key action items to ensure project alignment.
Fiscal Oversight: Provide support for budget tracking by processing vendor invoices and maintaining accurate records of monthly regional spend.
Requirements
Experience: 2-4 years in a professional marketing role, specifically within the B2B sector.
Specialization: Proven track record in event management; hands-on experience with ABM frameworks is a significant advantage.
Linguistic Proficiency: Exceptional written and oral communication skills in English and Chinese are mandatory for this regional role.
Technical Savvy:
Proficient in Microsoft Office, Google Suite, ASANA, Salesforce, and data visualization tools like Tableau. A strong plus: Ability to integrate AI into the marketing stack to drive efficiency and enhance the quality of regional campaigns.
Mindset: A proactive, no-task-too-small attitude combined with the ability to think creatively and solve complex problems independently.
Education: BA/BS degree or equivalent experience.
Our Benefits
Comprehensive Insurance & Retirement plans
Paid Time Off and Leaves
Education Benefits
Family Care Benefits
Career Growth Programs
Access to Dow Jones Products
Employee Referral Program
Employee Well-being Support & Fitness Programs
Financial Health Programs
Cybersecurity Protection
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Business Area: Dow Jones - Marketing
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.
It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Req ID: 53280
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