Targetbase Snapshot
This firm helps companies hit the bull's-eye with their marketing campaigns. Targetbase is a leading direct marketing agency providing creative development campaign planning services. It helps design effective communications for direct mail, response television, and interactive marketing efforts and coordinates the execution of each campaign. The agency has worked with such brands as Acura, Frito-Lay, Procter & Gamble, and Southwest Airlines. Headquartered in Dallas, and owning an additional office in North Carolina, Targetbase operates as part of the Diversified Agency Services division of advertising conglomerate Omnicom Group. It was established in 1979.