Smashburger Snapshot
In October 2015, Smashburger Master LLC, agreed to sell a significant stake to Jollibee Foods Corp. (JFC). Jollibee is the largest restaurant company in the Philippines, operating more than 3,000 restaurants, including Burger King Philippines, Red Ribbon, Chowking, Greenwich Pizza, and with 30% of its restaurants outside the Philippines. Today, Jollibee is the 100% owner of Smashburger and seeks to solidify the brand in the U.S. before its next chapter of growth in the U.S. and abroad, which includes organic growth, unit expansion and new acquisitions. In July 2019, Jollibee announced the acquisition of Coffee Bean and Tea Leaf moving further towards their vision of becoming one of the “Top Five” restaurant companies in the world. Jollibee is characterized by a culture of trust, humility, collaboration, decisiveness and executional excellence.
Our first Smashburger restaurant opened in 2007 with one single notion in mind; to serve a better burger! Better burgers takes better service, support and teamwork. That's why we treat our team members fairly in a diverse and safe environment. With an average of 10 restaurants opening each year, we invest in building internal opportunities for our teams’ learning and growth.
