Patagonia Snapshot
Patagonia’s Mission Statement: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Patagonia has scaled the peak of the outdoor apparel and accessories business. The company designs and markets rugged clothing and accessories to mountain climbers, skiers, surfers, and other extreme sports enthusiasts and environmentalists who are willing to pay for the Patagonia brand and its environmental ethic. Besides its signature Patagonia line (for outdoor gear and apparel), the company also sells items from sister companies Lotus Designs (paddling gear), Water Girl (women's sportswear), and Great Pacific Iron Works (retails outdoor gear and apparel). Patagonia, owned by Lost Arrow Corporation, sells these items, as well as luggage, through specialty retailers, a catalog, website, and its own stores.