Imperial Brands Snapshot
Our purpose: forging a path to a healthier future for moments of relaxation and pleasure, is supported by our vision: to build a strong challenger business powered by responsibility, focus and choice.
The tobacco sector is going through a transformative change and the opportunity to help Imperial drive that change was the key thing that attracted me to this company.
Our products do have a serious negative impact on health and, from that perspective, the best advice is always to not start smoking, and, if you do smoke, to give up. However, many consumers tell us they value our products for the moments of relaxation and pleasure they provide. Our role, therefore, is to responsibly serve the needs of those adults who have made an informed choice to smoke. At the same time, we are leaning in to the transformation within our industry by innovating to create potentially less harmful products which also satisfy consumer needs.
While our industry is changing fast, the truth is that the journey towards a healthier future is still at an early stage. No one has yet created a reduced-harm product which perfectly replicates the experience and satisfaction of the traditional cigarette. That’s why we are investing in people and technology to get ever closer to our adult consumers.
By listening carefully to smokers, respecting them as informed citizens, and then innovating at pace, we are improving our range of products with the potential to reduce harm. Imperial is a global business, and this enables the sharing of best practice and exciting opportunities for our people.
We are also the smallest of the major international companies in our industry – and this means we can get close to our consumers, innovate fast and spot value overlooked by larger competitors.
This challenger approach influences everything we do. We are always challenging ourselves to do better. And we are challenging on behalf of our consumers to provide them with better choices.
The tobacco sector is going through a transformative change and the opportunity to help Imperial drive that change was the key thing that attracted me to this company.
Our products do have a serious negative impact on health and, from that perspective, the best advice is always to not start smoking, and, if you do smoke, to give up. However, many consumers tell us they value our products for the moments of relaxation and pleasure they provide. Our role, therefore, is to responsibly serve the needs of those adults who have made an informed choice to smoke. At the same time, we are leaning in to the transformation within our industry by innovating to create potentially less harmful products which also satisfy consumer needs.
While our industry is changing fast, the truth is that the journey towards a healthier future is still at an early stage. No one has yet created a reduced-harm product which perfectly replicates the experience and satisfaction of the traditional cigarette. That’s why we are investing in people and technology to get ever closer to our adult consumers.
By listening carefully to smokers, respecting them as informed citizens, and then innovating at pace, we are improving our range of products with the potential to reduce harm. Imperial is a global business, and this enables the sharing of best practice and exciting opportunities for our people.
We are also the smallest of the major international companies in our industry – and this means we can get close to our consumers, innovate fast and spot value overlooked by larger competitors.
This challenger approach influences everything we do. We are always challenging ourselves to do better. And we are challenging on behalf of our consumers to provide them with better choices.
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.
As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference
As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference
