1 Phone Screen by Recruiter, 1 Phone Round by mid-level PM, 1 Phone Round with Founder/CEO, 1 Homework Challenge. Pretty straightforward process with some basic background probing up front and minimal product-oriented skills questions. The session with the Founder was more fit and understanding of motivations for the job search. He has a unique personality so he seems very fit-oriented even though the entire company is 100% remote which should be more oriented towards results over fit. Nevertheless, the company has a long heritage of just focusing on printed photo products (in a crowded space with others like Minted) so they're looking for people who can help optimize CAC and conversion in the site without perturbing the core UX and addressing bigger problems of how they try to differentiate their service. They are very focused on data-driven incremental pushes on the UX, so don't go in with big ideas as the culture doesn't seem aligned to risk-taking. If the company were to actually embrace a physical workspace then they'd have to answer to real margins and building a differentiated product with healthy margins.