Fill out form of latest movies and books you've read, as well as some basic goals. IF the CEO interviews you—if you're not dressed in business professional he won't bother—then he'll ask you the exact same questions on the form. Judge your ambition basically. Then he'll get the recruiter to tell you that if you're selected for a second interview, you'll be called in a few hours.
Second interview is a full day doing business door to door sales, shadowing a leader in the office. And they'll quiz you on systems they use at the end. If you pass the quiz and build a strong enough relationship with your interviewer, you'll get the job.