Asked to provide specific examples of work you’ve done and successes you’ve had in the key areas outlined in the job description. Asked how you’ve achieved similar outcomes in past roles. Asked how you would approach solving some of the challenges their apps are currently facing — it felt like they were genuinely looking for fresh, strategic advice. Asked which metrics you track to measure success. Asked how you would create shareable moments within the product. Asked how you would drive growth and repeat usage in a user base that is naturally cyclical — where disengagement can actually reflect a successful experience.