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      Penn Foster Group

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      Director of Marketing Analytics Interview

      28 Mar 2021
      Anonymous interview candidate
      No offer
      Neutral experience
      Average interview

      Application

      The process took 1+ week. I interviewed at Penn Foster Group in Feb 2021

      Interview

      Overall the experience was positive. Although I realized during the interview with the CMO that I wasn’t going to be selected. The HR person was absent for more than a week and suddenly sent an email saying he will have updates next week as they are going through the interview process. He did come back 2 days later and said they were selecting other candidates with more B2C experience. That’s fine, I felt that the email was sent just to be keep me warm as a backup candidate. Seeing that this role is still unfilled, at this time, I would suggest this company scale down the requirements. No one is going to be an expert in data science and google analytics/google tag manager and also knowledgeable about bridging multiple data sources to do reporting across multiple marketing channels. Even if someone like that exist I am pretty sure they are well compensated in much better situation and not considering employment in a smaller company. Be realistic in your expectations. Anyone claiming to know all of these is sure selling you snake oil.

      Interview questions [2]

      Question 1

      Experience in B2C channel reporting
      Answer question

      Question 2

      Experience with predictive modeling in your past
      Answer question
      4