I applied online. The process took 1+ week. I interviewed at Primark (Bath, England) in Jun 2014
Interview
As it was a new store the interviews were done on a large scale in a hotels conference rooms hired for the recruitment process. You were seen by an individual at a table, you were taken through your application step by step, asked questions about each section you submitted and asked to provide examples of different situations.
Standard retail interview, make sure you have a question prepared to ask the interviewer. They go through your cv on the day so make sure you have the correct dates etc.
Really easy and quick. Interviewer was friendly and there was about 20 questions but just the generic. Took about 10 minutes. But was for christmas temp. So they lowkey was trying to take alot of people in as possible as primark can get busy.
Online application, live interview followed by a feedback. In a few days I knew their answer. The interview was no stressful at all and the interviewer made me feel very comfortable