Let's dig in to see why the second response is more powerful. To start, the word "helped" (which is seen in the first response) is vague. To an interviewer, this could mean that you presented a list of powerful ideas—but it could also signify that you were a near-silent participant on a conference call to discuss the campaign. The second option uses a more active verb—a person generating ideas is deeply involved in the project. Plus, powerful adjectives are added; not only did you come up with ideas, but they were good ones! Your words during an interview convey an impression of you and your abilities. Make it a positive one. As you practice for your next interview, keep word choice in mind. Here are five broad types of words and phrases to integrate into your interview answers.