Fairly standard cpg marketing interview questions. Came in for a LONG panel interview day. Met with 7 people for an hour each. Spoke with the a range of people: new products, category managers, brand managers, brand directors, and people currently at the associate level. Overall it was a positive experience, however one director was condescending regarding my choice of business school and due to the fact that I did not have "traditional" (ie kraft, p&g, etc.) cpg experience. In the end they said I was not selected because I did not have product commercialization experience and they had no interest in training me. I suppose they could have saved the $3K they spent on my travel and accommodation (not to mention our time), by simply reading my resume.

I interviewed at the NSHMBA conference. Initially there was a phone screening by HR, who wanted to hear about me and tell me more about the company. Very easy. At the conference, I had an in person interview with the Senior Brand Manager. He was a delight to talk to. If you are passionate about working in the food industry and have done your research well, it will show in your answers. He asked some basic questions like tell me about yourself, Why Campbell, Why marketing, leadership experience, your areas of improvement. There was also a marketing case regarding one of their products, and he loved that I knew about the product and started analysis with the consumer at the center, ended the interview with time for questions. Had another interview with a Brand Manager at the booth, along the same lines, some introductory questions and then a case (based on another product). If you know who your interviewers will be ahead of time, make sure you research their brands.