The recruitment process was structured in 4 stages, including 3 interviews directly with Top Employers Institute and an initial screening with a recruitment agency.
1/ Initial contact: recruitment agency
I was first approached by an external recruitment agency supporting Top Employers Institute in sourcing candidates. The conversation was well-structured and insightful, with a clear overview of the role, business context, and expectations, especially around the marketing and sales partnership.
2/ First interview: hiring manager
I then met with the Senior Regional Marketing Manager Northern Europe & Africa. This discussion focused on my current experience, my marketing skill set in a B2B SaaS environment, and my ability to drive pipeline and support revenue growth. We also discussed the specific challenges of the French and Benelux markets, and how marketing can effectively contribute to commercial performance in those regions.
3/ Second interview : Head of Sales + Senior Regional Marketing Manager Northern Europe & Africa + Senior HR rep
The next step included a conversation with the Regional Sales Manager France & Benelux and an HR Business Partner. This stage was particularly valuable, as it explored the collaboration between marketing and sales in more depth, as well as cultural fit. The discussion was very business-oriented, with concrete questions around pipeline generation, lead qualification, and how to align marketing initiatives with sales priorities.
4/ Business case + presentation: Global Marketing Director + Senior Regional Marketing Northern Europe and Africa +Head of Sales.
The final stage consisted of preparing and presenting a business case. It included a 30/60/90-day plan, event and pipeline generation strategy, and lead management approach. The presentation was delivered to several stakeholders, including the Global Marketing Director. The discussion was demanding and highly data-driven, with a strong focus on key metrics such as conversion rates, pipeline impact, and ROI, as well as the ability to build scalable marketing strategies.
