Firebox.com Snapshot
Firebox.com sells the very gadgets that women are forced to yell over to get their men's (and boys') attention. Firebox.com (formerly hotbox.co.uk) is an Internet retailer selling toys, games, and high-tech gadgets for boys (and girls, really) of all ages; products include remote-controlled cars and planes for the younger set, while for the older guys there are DVDs, cameras, tools, sea scooters, pool tables, and even the Internet Fridge (a refrigerator complete with a 56k modem, TV, radio, and digital camera). The British Internet retailer was founded in 1998 by Michael Smith and Tom Boardman as a means to promote their Shot Glass Chess Set invention. A decade later it began doing business in the US.