The problems at BenQ - North America are all driven by the senior leader, the President for North America. Not only does he fail to exemplify company values, fail to know the meaning of a mission statement, fail to appreciate the value of employees, fail to generate results for years upon end, fail to abide by the simplest ethical or moral code of conduct, fail to wisely manage the finances and resources of the company, fail to deliver returns to the stockholders, fail to achieve even a marginal approval rating, fail to give people even the minimums in dignity, fail to respect the expertise of his staff, fail to acknowledge the depth of his incompetence, failure to comprehend even the simplest marketing or sales concept, but he also simply fails the minimum job requirements of his station.
It isn't his fault. The CEO of the company, Conway Lee, employees, empowers, and emboldens this failure, perpetuating this failure after constant proof of the foolishness of this approach. The CEO has quite simply failed the stockholders by turning a blind eye to the largest target market in the entire company portfolio.
Every day that this approach continues, is another demonstration the the CEO is either too arrogant to admit this failure, or too incompetent to resolve it in the interest of the company and its shareholders.
The fact is, in room of his peers, the North American President is out matched, outwitted, and out performed. Other regions do more, with less investment, and 20x less addressable market. No matter if you look at it from the current numbers, the projections, the historical trends, or the or the day to day reality of the workplace, the leadership of this senior leader is a failure across the board. If that wasn't enough, the staff, with almost monolithic resolve, has written this leader off as a deranged and belligerent middle manager promoted way beyond his station.