Brandwatch Reviews

3.0

41% would recommend to a friend

(695 total reviews)
avatar

Guy Abramo

46% approve of CEO

37% positive business outlook

Brandwatch has an employee rating of 3.0 out of 5 stars, based on 695 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Brandwatch employee rating is 22% below average for employers within the Information Technology industry (3.9 stars).

Reviews by job title

695 reviews
1.0
31 Jul 2023

Brandwatch is a shell of its former self

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- People who were actually hired under Brandwatch, not Falcon people who became Brandwatch people, or new hires - Flexible working arrangements (might change with new management) - Compensation is decent

Cons

- Brandwatch is not what it used to be. Everyone that had made it great has been pushed out, management's all new/ from Falcon (sister company that merged). Most legacy Brandwatchers have quit, or are on performance review, or being pushed out. - Management is petty, sensitive and egoistic. And that is putting it kindly. They want it done their way, they're pushing local people out of their own markets if you don't comply. You would be deemed "uncoachable" just because you dare to challenge what's being said. With legacy Brandwatch diversity of opinions are celebrated. Now, if you're not a yes man, you're out. - That being said, diversity is a joke. Just look at all the sales leaders, you'll find one thing in common. A whole region in Asia is gone as well. - They don't set you up for success. For example, AEs are promised a certain number of opportunities from SDRs to hit targets. These numbers are never met but AEs are penalised anyway. - Managers don't actually know how to sell Brandwatch. They can sell Falcon very well though. I think that's enough said. - Progression is laughable. It doesn't matter if you're someone everyone looks up to in the office, have been there for 6 years, top performer - management wants you out. You will not get a managerial role even though everyone in that local office is rooting for you and you understand the market. No, they'll hire externally. And they'll hire someone that isn't even local too.

2.0
22 May 2024
Recommend
CEO approval
Business outlook

Pros

You know how people say that people don't quit jobs, they quit managers? That was 100% why I left (along with a few other things). I joined the company because of my (then) manager as well as the product. He was competent, understanding, trusting - basically a wonderful manager. Everyone was great, we all worked as a close knit team. KEEP IN MIND THIS WAS 2022. 2* because I did have a great time before it went bad.

Cons

Everything went downhill when the acquisition and takeover by Falcon was finalized, at least for the original Brandwatch team. Management was completely taken over and was 100% a bro culture kinda vibe, my manager got booted to a failing team and quit before they could PIP him, they changed everything that made us successful and aligned it with their product (not original SL) so everything was out of whack - sales processes, deal cycles, everything. To be fair we did lose motivation, especially myself, because I just couldn't deal with management that was so shockingly incompetent. They kept forgetting everything we already said, I had to repeat myself 10x for a single issue... Everything. Sucked. It got worse right after I quit because they hired a new manager who wanted everyone to go back into the office 3x a week - to sit on our laptops and find quiet places to take calls lmao. Bad reviews all around. Couldn't stand the inefficiency and micromanagement (but to be fair, at that stage I def needed to be micromanaged. I was done beyond being done. They didn't trust us, so I made myself untrustworthy...? Maybe we're different kinds of toxic so it didn't work out. Trying to be somewhat objective here in spite of how awful the place was for me) If you like to follow orders mindlessly and are good and patient with dealing with... People who think Hong Kong is the same as Indonesia, then by all means join the company. If you're someone that has very very high expectations of your manager and like things to be efficient, it would kill you like it killed me. Maybe things have changed, I don't know. Wouldn't count on it :) Also benefits are lame. D&I sucks. Managers are gossipy and unprofessional. Product uninspiring. Hard to sell.

1.0
19 Jan 2023
Recommend
CEO approval
Business outlook

Pros

- good product - decent benefits

Cons

-terrible upper management. Management in Singapore especially. zero capabilities in his/her role. Unable to teach, unable to guide and unable to onboard new joiners. Can’t even use any of the tools well enough, constantly relying on current sdrs to do his/her job. Fella has provided no training for the team claiming that he/her has no cold call skills prior to this job, hence unable to teach sdrs how to properly cold call. Uses YouTube videos as a reference on how to “motivate” and “train” which any of us figure out in our own. Upper management does not see this and believes in management’s capabilities as his/her only skill is being a great story teller. Telling upper management how he/she whips the team to achieve numbers, without them knowing he is actually doing absolutely nothing except repeating “where’s my numbers” without actually providing the team any feedback on how to achieve it. Has been called out for racist, sexist and inappropriate comments multiple times, but apparently brandwatch seems to accept such behaviour since it comes from a manager. Great culture brandwatch! If you actually look at what he/she does on a day to day basis, brandwatch would probably be better off hiring a preschooler to do his job, just to look at excel sheets which he didn’t create, repeat “where’s my numbers” and gawk at women who walk past him/her. Fella constantly lies on targets and benefits, just to get the team motivated to hit specific numbers. And when numbers are achieved what does he/she say? “Oh I don’t recall saying that” fella is also known to be highly sensitive, unable to take any form of feedback, considering it as a personal attack and he/she is getting bullied. Must have had a rough childhood.

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Glassdoor has 735 Brandwatch reviews submitted anonymously by Brandwatch employees. Read employee reviews and ratings on Glassdoor to decide if Brandwatch is right for you.