21 Feb 2023
Crowd DNA Reviews
3.7
64% would recommend to a friend
El Pigram
100% approve of CEO
47% positive business outlook
Crowd DNA has an employee rating of 3.7 out of 5 stars, based on 38 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Crowd DNA employee rating is in line with the average (within 1 standard deviation) for employers within the Management and consulting industry (3.7 stars).
Reviews by job title
38 reviews
2.0
1 Apr 2019
Recommend
CEO approval
Business outlook
Pros
If you are a client, you're in for some great work at a highly competitive price. If you work here then you will be intellectually stimulated by the briefs through the doors and the sense of comradery that comes with a busy pace and some sky high expectations. You will also get a Mac and some nice coffee.
Cons
If you work here, you're in for a really tough and often exhausting ride. You will learn at an exceptional pace as mentioned above but this will often be of your own volition with little expertise passed down from the top top level. There is always the pressure to win new business based on the ad-hoc business model. This isn't unique to the industry but what is unique is that you are made to feel that the success of salaries being paid lies squarely on your shoulders. The burden of this would be doable if you felt appreciated but sadly you are not. You are disposable and if mistakes happen (which they will as you'll burn out) you are made to feel like you have directly let people down. This creates a fear and striving culture and I'm now certain it's purposefully done to try and get people to give everything over. But this is completely irresponsible. People burn out within 9 months and this is then spin doctored. If you do want to work here then have a get out plan up your sleeve after a year.
1.0
28 Mar 2019
Recommend
CEO approval
Business outlook
Pros
Some nice people work here. I got to work for a big TV brand. As someone else said, the coffee is nice sometimes, and the morning events they do have some nice attendees.
Cons
There are now currently only six or seven people who have worked here longer than two years. In a company of 30, that should raise extreme alarm bells. The 'people' page on the company website changes almost weekly it seems, and I notice that people who have left are still on the website, appearing as current employees - to bolster the numbers no doubt. I don't think senior management will ever wake up to the very real and toxic issues that this company faces - primarily because they are the reason that these issues exist in the first place. At this point I'd advise any potential employee to skip this one - you will settle into a routine of overwork and underpay, with expectations of you that are simply impossible to fulfill. The shiny veneer quickly gives way. Reading through everything here, I find myself a little shocked at the response by management to the issues raised. Cut and paste responses to genuine and well thought out reviews? Attempting to weave a narrative of misogyny? I am aware that more than half of the negative reviews here have been left by extremely competent women - so that argument doesn't stand really, does it. Sooner rather than later, the research industry will wake up and realise how this company operates.
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