DFYNE Reviews

Despite all the talk about “culture,” “values,” and “inclusivity,” the internal reality is the opposite. The culture is toxic, driven by bullying, favouritism, and exclusion rather than genuine collaboration or respect. Senior management, though often described as “young and dynamic,” largely lack real leadership experience. They tend to come from the same backgrounds, schools, or social groups, and this has created a closed inner circle. Outsiders who do succeed tend to do so by imitating those same negative traits rather than bringing genuine diversity of thought or behaviour. Over the years, many capable employees have left or been dismissed under various pretexts. Yet the owner fails to look at the route cause "Senior Management". The company prefers to spend money on perks and PR rather than addressing fundamental issues like discrimination, bias, and psychological safety. It’s also worth noting that most of the positive reviews here are not organic. Employees are regularly asked or encouraged by management to leave 5-star reviews to maintain the company’s rating. You’ll likely see a glowing new review appear soon after this one, a common tactic to protect the brand’s public image.

If you’re not part of the inner circle. No chance for progression Big decisions made by inexperienced, 20 something year olds Treat there start horrible - despite what social media may say