Flexible culture and decent pay, but lacks substance - Senior Content Writer 2X Employee Review

3.0
30 Apr 2026
Recommend
CEO approval
Business outlook

Pros

- Flexible working culture - Good medical coverage - Decent pay

Cons

- Typical profit-first organisation that seems progressive but lacks substance - Another disappointing example of a marketing organisation that's more hype than quality - When all is said and done, it's very much a transactional organisation

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2X Response
3w
Thank you for sharing your perspective. We believe that building a strong organization naturally goes hand in hand with maintaining sustainable and profitable business metrics—without these, it would be difficult to uphold operational standards and provide meaningful, fulfilling careers for our people. As we grow intentionally in the go-to-market space, we focus on optimizing our services for clients while thoughtfully embedding structured and equitable career plans for our people.

Explore other reviews about 2X

5.0
28 Mar 2026
Recommend
CEO approval
Business outlook

Pros

Fun to work with top thought leaders, excellent camaraderie, cool clients

Cons

Clients sometimes leave due to their cut budgets

1
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2X Response
2mo
We’re glad to see recognition for the environment and people you work with, the strong camaraderie as One Team, and the opportunity to partner with interesting clients. These are outcomes of being intentional about who we hire and how we collaborate.
1.0
19 Mar 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

You get a salary to shut up and follow orders

Cons

Too many to talk about They are in the business of acquiring companies to burn to the ground and destroy the acquired companies reputation Extremely toxic environment They do not care about customers, they set unrealistic sales goals then fire the sales reps hence the high turnover They are all about hiring South eastern employees at disposable low wages to replace staff in American companies They fake camaraderie at all hands meetings they insist on having that no one wants to attend but are forced to You will regret accepting an offer within the first week No principles whatsoever Everyone puts on a smiling masks Don’t take my word, do your own research Question why the CEO has a 2.8 ratings

13
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2X Response
2mo
We take feedback like this seriously, even when it reflects a very challenging perspective. Our acquisitions and partnerships are strategic decisions aimed at building long‑term capabilities and delivering consistent value to our clients, while maintaining high standards across the organization. We value our team members across all regions and roles, and are committed to fostering an inclusive and respectful working environment. Our quarterly All Hands sessions are voluntary gatherings intended to share updates, recognize contributions, and stay connected, with recordings available for those unable to attend. While this experience is not what we strive for, we continue investing in leadership development, employee well‑being, and open communication to strengthen the overall employee experience.
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