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Thank you for your feedback; we go through great effort to continually improve AFR’s work environment and value your input in the matter. Our goal here at AFR is to be better today than we were yesterday.
We agree with a few of your points, in particular the long lead-time for new product development. We are improving our CAD process and collaboration system through EPDM and Solidworks to decrease time to market. We dyno test and install all products on company or customer owned high performance vehicles. These vehicles are then street driven and raced before the public can purchase the product.
Many of our employees and management own a racecar, muscle car or cruiser (Mustang GT, CTS-V, Chop-Top Pontiac Cruiser, Camaro SS, LS1 240z, 68 Chevelle, ZR1 Camaro and many more). We also started V8Builds in 2016, a Racing and Car Show event, to exhibit AFR’s industry involvement.
For delivery, our dealer network has items on the shelf with same day shipping, our main business model. We also sell “custom” made to order cylinder heads, which we ship in 2 to 4 weeks. Our competitors have similar lead times but do not offer “custom” cylinder heads.
When we review our catalog and web site throughout the year and annually, we like to include all stakeholders. As a voice of the customer, our Sales & Technical Support team asked to be included and is an important part of the process.
Lastly, we feel our pay structures are above average wages for our region with superior benefits including annual raises and/or commission incentives. We pay 100% of our employee’s medical insurance and automatically put 5% of every employee’s annual salary into a retirement account.